The ecommerce expert for small product brands who want to grow their website sales with confidence

The Ecomm BFF membership is truly fantastic. The wealth of information and depth of support is incredible. My membership has unlocked so much potential from my Shopify store and demystified so many of the features. I would 100% recommend for all Shopify store owners. Honesty the most valuable investment I have made since launching my business 6 years ago.

Elle just has a wealth of knowledge when it comes to klaviyo and Shopify. If you’ve got a business (big or small) couldn’t recommend this enough x

Elle's membership and Elle herself are the absolute oracle of what you need to know to get your Shopify business working the very best it can. Could not recommend more.

Elle knows her stuff but most importantly takes time to get to know your business. Always look forwards to our call where we are really productive and also she is always there or the rest of the month to support with small questions to large strategy thinking.

I’ve been a member of Elle’s Ecomm BFF group since it started, she’s helped me enormously with building my own website from scratch. So when she offered audits, I knew this was a brilliant opportunity to get professional eyes on what I’ve done so far. Her feedback is invaluable. Broken into 5 ordered priorities, with a 30 day plan and a video. There were quick wins that took 2 minutes but also steps to future proof my website as my business grows. Elle, lovely, I can’t thank you enough. And I’m so glad I found you when I did. Your expertise is vital to my growing my business and I fully think of you as part of my team.

Invaluable advice from the loveliest person. Elle knows her stuff, she’s worth her weight in gold! There is such a wealth of information in the group and such great advice.

This was great, Elle’s audit helped me see what changes I needed to implement to my homepage and product pages to improve them. Some of them were just little things I hadn’t thought of but make a big difference. I feel a lot more happier with my website, especially my navigation which was very cluttered before.

I cannot recommend joining Elle's Ecomm BFF membership enough! I tell everyone about it who will listen. Elle's training videos have given me so much confidence to tackle my store on my own and she's right there if I need any guidance.

There's no way I can leave this membership - it's too invaluable!

I can’t recommend Elle and the Ecommerce Assistant highly enough. Elle is so knowledgeable and spends lots of time and care explaining things. The office hours are invaluable and allow you to ask any question you may have. I would have spent hours looking up how to do stuff to my website without this membership and I wouldn’t have learnt 99% of the stuff on my own. My website would be nothing like it is without The Ecommerce Assistant membership. Thank you so much Elle!!

Elle's membership is invaluable, she's always on hand to answer questions about Shopify or Klaviyo and the masterclasses are really insightful. A great membership to be a part of!

Been in Elle’s membership for around 5 months now and it’s been an absolutely invaluable resource for improving my Shopify store and email marketing. I think it’s fantastic value for money too.

Joining Elle’s community has been a game-changer for me. There’s nothing Elle doesn’t know about Shopify or Klaviyo and it has given me the confidence to improve my website and emails myself. Everyone in the community supports one another and it’s a lovely group to be a part of.

Working with Elle on a one-to-one basis to completely rework my website and overhaul my Klaviyo flows has been one of the best decisions I've made for my business.

I first heard about her through a recommendation, then spent a good while following her on Instagram and reading her emails before I committed. I wanted to get a real sense of how she worked before taking the leap, it felt like a significant investment, but looking back, it was absolutely worth it.

From the very start, the whole process felt easy and collaborative. We kicked things off with a call where we mapped out a shared vision for the site. I could bring my own ideas to the table, and together we worked through what was already there, what was pulling its weight, and what needed to go.

Before Elle, I'd built my website myself (three times on Shopify and once on Squarespace). It looked fine on the surface, but underneath it was a mess of gaps, workarounds, and things that just didn't work the way they should. She's completely transformed that. The back end is now just as considered and well-structured as the front end, everything actually functions properly, and, perhaps most importantly for me it's simple to manage day to day.

She's also shifted the way I think about email entirely. What used to feel like a chore I was supposed to be doing has become something I genuinely enjoy. We've reframed my Klaviyo flows so they feel intentional, on-brand, and actually valuable to the people receiving them.

In person, she's calm, organised, and incredibly focused. Nothing seems to throw her, and if she doesn't have an answer on the spot, she'll tell you honestly and come back with it, which, honestly, builds more trust than anything. There's a quiet confidence and reassurance to how she works. She does expect you to keep on top of your 'job list" (which she creates for you bi-weekly), but the accountability makes things happen!

If I had to sum her up, I'd say she's like having a pocket superpower on call.

I'll admit I was a little nervous going in, but she went far deeper than I anticipated, and the results reflect that. The website is stronger, the systems behind it are solid, and I feel genuinely confident in how everything runs now.

I wouldn't hesitate to recommend her (and have already done so to several business friends).

Love this community, it's been a real game changer for me! It's given me such a confidence boost on learning my new web building platform, and in turn email too, and it's provided accountability to stop web or email updates staying on the bottom of my list because they're too big or scary or let's be honest, boring! I've discovered that I actually really enjoy all these jobs I've been putting off for so long and I'm nowhere near as bad at it as I thought I would be - so a huge thank you to Elle and her community for facilitating that change in me - and my ecommerce! 🙌

Elle’s knowledge is impeccable. She approaches everything with kindness and precise detail, I’ve been a member since she launched and although I’m quiet within the community everyone is wonderful and supportive.