Price increasing to £47 per month on 1st December

Welcome to Ecomm BFF 💚

The membership for online shop owners struggling to figure out your Shopify websites, email flows, and (let's face it) anything techy.

Your ecommerce support system - clarity, strategy, and cheerleading included 🙌🏼

✅ Go from “what should I be doing?” to “here’s what’s next.”
No more guessing or Googling. You’ll have a plan and expert support to guide you.

✅ Turn your Shopify site into a sales tool, not a stressor.
From homepage tweaks to product page polish, you’ll know how to make your website actually work for you.

✅ Get answers fast so you don’t stay stuck.
Ask anything in the Slack group and get honest, expert responses (and cheerleading) when you need it most.

✅ Stop building your business in a vacuum.
Inside Ecomm BFF, you’ll join a warm +welcoming group of 70+ founders who get it and have your back.

✅ Replace overwhelm with structure.
With monthly themes, live calls, and resource libraries, you’ll know exactly what to focus on (and what can wait).

✅ Build smarter, not harder.
From guest experts to bite-sized trainings, you’ll learn what actually works—without the fluff or endless tutorials.

This is for you if:

  • You're a mission-led lifestyle brand founder who wants to bring your products to like minded people

  • You’re using Shopify to sell products online - whether you’re just launching or looking for regular orders every month

  • You’ve been DIY’ing everything, Googling for answers, and still not sure if you’re “doing it right”

  • You’re running your online shop solo (or with a tiny team) and need fast support, not another 10-module course

  • You feel like you're spinning plates. Email, ads, tech, conversions and wish someone would just tell you what to focus on next

  • You want a go-to place to get feedback, guidance, and tools from someone who actually understands ALL of ecommerce

  • You’re done with isolation and ready to grow inside a community that actually shows up to support you

Join the membership that makes running your online shop feel doable (and a little less lonely).

What you get as a member:

💬 24/7 Slack support
Drop in anytime with a question on Shopify, Klaviyo or strategy and get responses from experts & peers fast

💻On‑demand training hub
Mini‑courses, how‑to videos, checklists, and cheatsheets + you can ask for something to be added if you need it

☎️ Bi‑weekly Office Hours
Twice a month, chat live with Elle and other founders, get feedback, accountability, and practical next steps

⚙️ Monthly deep‑dive workshops
Each month, we tackle one key ecommerce topic with live teaching, Q&A, and follow‑up resources

🎓 Expert Masterclasses
Learn from experts in the other areas you need to grow an ecommerce brand, from copywriting, SEO, PR, and Facebook ads - all available to watch back

💳 VIP Discounts
20% discount on my courses and digital products + 1:1 sessions only accessible to members

💚 A Supportive Tribe
Join 115+ founders who share, question, help and make you feel seen rather than stuck

Take a look inside the membership:

Meet the founder

Your ecommerce fairy godmother

I’m Elle, an ecommerce expert who’s helped 150+ small brands grow with Shopify + Klaviyo. I built this membership because I saw how many founders had questions, big and small and literally nowhere to get answers. Let me help you feel supported, confident, and even excited about your online shop again.

Memerbship FAQs

What if I can’t make the live calls?

No worries, everything is recorded and available in our training hub. But making calls live is really beneficial, even if you don’t have a question as you get to listen in on what other small business owners are doing.

Is this just for Shopify and Klaviyo?

 That’s our main focus, but many members also ask about ads, SEO, content, and systems and we cover those too. But primarily the questions and support revolve around website + email optimisation.

Can I cancel anytime?

Yep. It’s month-to-month, no contracts, no pressure if it’s not right for you.

Will I get 1:1 help from Elle?

Yes! Post in Slack anytime and I’ll get back to you within 72 hours (but it’s usually much quicker) or come to Office Hours for live support and to share your screen.

I’m brand new to business, will I be too beginner?

Not at all. This space is beginner-friendly, but also packed with value for more advanced small business owners too.

Want more? Choose Ecomm BFF Plus 💚

More strategy. More support. More progress.

You’ve already got the foundations. Now you’re ready for more.

Ecomm BFF Plus gives you monthly 1:1 strategy calls, full membership access, and hands-on guidance to refine your website, emails, and marketing with expert eyes on every move.

Because sometimes you don’t need to do more, you just need someone to do it with you.

Grow faster with personalised 1:1 support and strategy.

Join 115+ independent brands who want to support you + your business growth

"It's like having a Shopify + Klaviyo wizard in your pocket!"