The Ecommerce Assistant Blog

Follow my blog to find the latest tips and advice to help you make more sales on your website using Shopify + Klaviyo as well as the latest ecommerce news and updates.

From overwhelm to action: Alice Benham shares tools to boost your small business productivity

From overwhelm to action: Alice Benham shares tools to boost your small business productivity

Running a small business can be both exciting and challenging. As a founder, you have big dreams and goals, but sometimes it can feel overwhelming to take consistent action and...
July 04, 2024
Summer sales secrets: How small businesses can thrive online in the summer

Summer sales secrets: How small businesses can thrive online in the summer

As the temperature rises and the days get longer, many small businesses assume that sales will take a nosedive during the summer months. But here's the truth: summer is not...
July 02, 2024
5 common homepage design mistakes online shops make and how to avoid them

5 common homepage design mistakes online shops make and how to avoid them

Your website's homepage is the virtual shop window for your online business. It's the first impression potential customers have of your brand, so it's crucial to make it count. As...
June 25, 2024
How to choose the right Shopify theme for your online shop and why it matters

How to choose the right Shopify theme for your online shop and why it matters

Why choose Shopify for your online shop? Shopify is a remarkable ecommerce business tool that offers a multitude of brilliant features. As someone who has been using it for years,...
May 23, 2024
Klaviyo housekeeping checklist: 10 essential email tasks for online shops

Klaviyo housekeeping checklist: 10 essential email tasks for online shops

You probably know how important email marketing is to small businesses selling products online, but it's a big marketing beast and when you're the only person within your business, it...
May 09, 2024
Email marketing for small businesses: Learn from the best and boost your growth

Email marketing for small businesses: Learn from the best and boost your growth

If you're looking to create immediate impact with your small business, you need to utilise email marketing. And whilst some best practise tips from bigger brands don't work well for...
March 20, 2024
Shopify Editions Winter '24: Boost your online shop with 100+ product updates

Shopify Editions Winter '24: Boost your online shop with 100+ product updates

The release of Shopify Editions Winter 2024 is here, and it's jam-packed with over 100 new product updates that will elevate your ecommerce business. This edition's theme is Foundations, which couldn't...
February 06, 2024
Checklist for Shopify and Klaviyo: Google + Yahoo's new email marketing requirements

Checklist for Shopify and Klaviyo: Google + Yahoo's new email marketing requirements

Google and Yahoo have announced new sender requirements that are starting on the 1st February 2024. Most things you now need to do, you're probably already doing as they are best practise...
January 25, 2024
Expert ecommerce tips for online shops in 2024: 3 things small businesses should do

Expert ecommerce tips for online shops in 2024: 3 things small businesses should do

As we gear up for an amazing year ahead, it's time to dive into what lies on the horizon for ecommerce in 2024. In this blog post, I'll be answering...
December 12, 2023
9 expert tips for creating irresistible product pages for your online shop

9 expert tips for creating irresistible product pages for your online shop

Are you a small business owner looking to sell your products online? If so, then you're probably familiar with the challenges and opportunities that come with running an ecommerce store....
December 07, 2023
6 best practice tips to improve your Shopify website and make more sales on your online shop

6 best practice tips to improve your Shopify website and make more sales on your online shop

Building and maintaining a successful online shop is no easy task, especially in the competitive world of online retail. As a small business owner, it's important to continually strive for...
December 07, 2023
Revolutionising your online shop experience with Shopify 2.0: A guide for small businesses

Revolutionising your online shop experience with Shopify 2.0: A guide for small businesses

If you're a small business owner looking to sell products online, you've probably come across various options for setting up your own website and starting an ecommerce brand. One platform...
December 06, 2023