The Ecommerce Assistant Blog
Follow my blog to find the latest tips and advice to help you make more sales on your website using Shopify + Klaviyo as well as the latest ecommerce news and updates.
Email marketing tips for Shopify stores: Summer strategies that work year-round
If you're a small business owner DIY-ing your email marketing, summer might feel like the season to just stop. But what if I told you it’s actually the best time...
Is your Shopify homepage helping or hurting your sales? And how to fix it!
Let’s talk about your homepage. You’ve probably spent hours perfecting your product pages, writing your About copy, and tweaking your pop-up… but your homepage? It might still be trying to...
Simple SEO for Shopify: What small businesses actually need to do to get seen
If hearing the word SEO brings you out in a cold sweat, and it’s been sitting firmly at the bottom of your to-do list… fear not as SEO doesn’t have to...
10 small business festive emails to send in December when you've ran out of ideas
Hey there, fellow small business owner! December is here, and it’s time to sprinkle some festive magic into your email marketing. If you’re scratching your head wondering what to send...
The Ecommerce Assistant Small Business Christmas Gift Guide
Supporting small businesses at Christmas is more than just a shopping decision - it's a way to make a big impact. Every purchase will absolutely make their day and help...
From pitiful to professional: How to create converting email templates in Klaviyo
I’m sharing some quick tips and ideas to help you jazz up your email templates. Often it can be challenging for small business owners to make their emails look as...
From overwhelm to action: Alice Benham shares tools to boost your small business productivity
Running a small business can be both exciting and challenging. As a founder, you have big dreams and goals, but sometimes it can feel overwhelming to take consistent action and...
Summer sales secrets: How small businesses can thrive online in the summer
As the temperature rises and the days get longer, many small businesses assume that sales will take a nosedive during the summer months. But here's the truth: summer is not...
5 common homepage design mistakes online shops make and how to avoid them
Your website's homepage is the virtual shop window for your online business. It's the first impression potential customers have of your brand, so it's crucial to make it count. As...
How to choose the right Shopify theme for your online shop and why it matters
Why choose Shopify for your online shop? Shopify is a remarkable ecommerce business tool that offers a multitude of brilliant features. As someone who has been using it for years,...
Klaviyo housekeeping checklist: 10 essential email tasks for online shops
You probably know how important email marketing is to small businesses selling products online, but it's a big marketing beast and when you're the only person within your business, it...
Email marketing for small businesses: Learn from the best and boost your growth
If you're looking to create immediate impact with your small business, you need to utilise email marketing. And whilst some best practise tips from bigger brands don't work well for...
