The Ecommerce Assistant Blog
Follow my blog to find the latest tips and advice to help you make more sales using Shopify + Klaviyo as well as the latest ecommerce news and updates.
11 Christmas Email Ideas for Small Product Businesses (That Actually Sell)
You know when you’ve been meaning to email your list for weeks… and then suddenly it’s November, your inbox is full of other brands’ gift guides, and you’re staring at...
How to Get Your Shopify Website Ready for Christmas: 4 Changes to Boost Sales
Q4 can feel overwhelming when you run a small ecommerce business. Stock, launches, content, emails, delivery cut-offs, and somewhere in amongst all of that, your website also needs to become...
Top 20 Klaviyo Questions Every Small Business Owner Asks Me
If you're using Klaviyo for your email marketing, you've probably been stumped by at least one of these questions. These are the Klaviyo questions I get asked most often by...
The 10 Most Common Shopify Questions Every Small Business Owner Asks Me
If you're running a Shopify store, you've probably hit a wall with at least one of these questions. These are the Shopify questions I get asked most often by the...
How to Create Shopify Product Pages That Actually Convert Customers
If you're getting traffic to your Shopify store, whether that's from paid ads, SEO, social media or a nice mix of all three, but people just aren't adding to basket,...
Five Things to Remove (and Five Things to Add) to Your Shopify Product Page
If you've researched "how to improve my Shopify product page", you'll have seen plenty of advice telling you to add more. More trust badges, more copy, more upsells. But before...
Google Shopping Ads for Beginners: A Simple Guide for Shopify Stores
If you’re a small business owner with a Shopify store, there’s a good chance you’ve thought about trying Google Ads, opened the dashboard, and quietly closed the tab again. Overwhelmed,...
Your Summer Email Marketing Strategy (Plus 30+ Ideas to Actually Send)
You know that feeling in summer where everyone goes quiet, engagement dips, you're half on holiday yourself, and the temptation is to just stop emailing for a bit? I get...
Why Your Shopify Collection Pages Might Be The Reason People Are Leaving Your Store
If your products are good but sales feel slower than expected, your collection pages are one of the first places I’d look. Most Shopify store owners spend hours perfecting their...
The Post-Purchase Experience: How to Turn First-Time Shopify Buyers into Repeat Customers
Growth in 2026 doesn’t come from doing more. It’s not about more ads, more traffic, or more discount codes. It’s about what happens (and what you're doing) after someone buys.
Shopify Metafields Explained: How to Personalise and Improve Your Shopify Website
Many business owners think metafields are just a technical tool. But they're not just a "nice to have", in reality, they have a direct impact on conversions. Think of them like adding extra drawers to your Shopify setup. If there isn’t a place for something, you create one.
Shopify Product Pages That Convert: What to Fix If People Aren’t Buying
So, you’ve done the hard part: You’ve built the website. You’ve added your products. You’ve got traffic coming in. And yet your sales aren’t quite where they should be. If...
