The Ecommerce Assistant Blog

If you're looking to create immediate impact with your small business, you need to utilise email marketing. And whilst some best practise tips from bigger brands don't work well for...

The release of Shopify Editions Winter 2024 is here, and it's jam-packed with over 100 new product updates that will elevate your ecommerce business. This edition's theme is Foundations, which couldn't...

Google and Yahoo have announced new sender requirements that are starting on the 1st February 2024. Most things you now need to do, you're probably already doing as they are best practise...

As we gear up for an amazing year ahead, it's time to dive into what lies on the horizon for ecommerce in 2024. In this blog post, I'll be answering...

Are you a small business owner looking to sell your products online? If so, then you're probably familiar with the challenges and opportunities that come with running an ecommerce store....

Building and maintaining a successful online shop is no easy task, especially in the competitive world of online retail. As a small business owner, it's important to continually strive for...

If you're a small business owner looking to sell products online, you've probably come across various options for setting up your own website and starting an ecommerce brand. One platform...

Just because everyone else does something, doesn't mean you have to follow suit. And your email sign up offer is no different. In fact, standing out by offering something different...

In this guest blog, Christina from Goldfinch Marketing, shares her thoughts and experience on the importance of branding and gives three reasons why small businesses must make consistency a key part...

The navigation (or main menu) on your online shop is such an important aspect of your website but it’s one area I see small businesses get in a muddle over...

Desperate to add a customer loyalty app to your Shopify website? You might want to reconsider Keeping customers loyal is an essential focus for all successful ecommerce businesses. But a...

Email marketing isn’t dead.  As we enter 2023, it feels as though the focus has shifted away from Facebook ads and Instagram content, to a more community-led and conversational marketing...