Privacy Policy


This privacy notice provides you with details  of how we collect and process your personal data through your use of our site including any information you may provide  through our site when you purchase a product or service, sign up to our  newsletter or take part in a prize draw or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.

The Ecommerce Assistant is the data controller and we  are responsible for your personal data (referred to as “we”, “us” or  “our” in this privacy notice).

Our full contact details are:

Full name of legal entity: The Ecommerce Assistant

Email address:

Postal address: 4, 33 Firecracker Drive, Locks Heath, Hampshire, SO31 6BW

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO),  the UK supervisory authority for data protection issues. We should be  grateful if you would contact us first if you do have a complaint so  that we can try to resolve it for you.

It is very important that the information we  hold about you is accurate and up to date. Please let us know if at any  time your personal information changes by emailing us at

What data we collect

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

• Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.

• Contact Data may include your billing address, delivery address, email address and telephone numbers.

• Financial Data may include your bank account and payment card details.

• Transaction Data may include details about payments between us and other details of purchases made by you.

•  Technical Data may include your login data, internet protocol  addresses, browser type and version, browser plug-in types and versions,  time zone setting and location, operating system and platform and other  technology on the devices you use to access this site.

• Profile Data may include your username and password, purchases or orders, your  interests, preferences, feedback and survey responses.

• Usage Data may include information about how you use our website, products and services.

•  Marketing and Communications Data may include your preferences in  receiving marketing communications from us and our third parties and  your communication preferences.

We may also process Aggregated Data from your  personal data but this data does not reveal your identity and as such in  itself is not personal data. An example of this is where we review your  Usage Data to work out the percentage of website users using a specific  feature of our site. If we link the Aggregated Data with your personal  data so that you can be identified from it, then it is treated as  personal data.

We do not collect any Sensitive Data about  you. Sensitive data refers to data that includes details about your race  or ethnicity, religious or philosophical beliefs, sex life, sexual  orientation, political opinions, trade union membership, information  about your health and genetic and biometric data. We do not collect any  information about criminal convictions and offences.

We require your explicit consent for  processing sensitive data, so when you submit your details, we will send  you a further communication asking for you to confirm your consent to  this processing.

Where we are required to collect personal data  by law, or under the terms of the contract between us and you do not  provide us with that data when requested, we may not be able to perform  the contract (for example, to deliver goods or services to you). If you  don’t provide us with the requested data, we may have to cancel a  product or service you have ordered but if we do, we will notify you at  the time.

How we collect your data

We collect data about you through a variety of different methods including:

• Direct interactions: You may provide data by  filling in forms on our site (or otherwise) or by communicating with us  by post, phone, email or otherwise, including when you:

• order our products or services;

• create an account on our site;

• subscribe to our service or publications;

• request resources or marketing be sent to you;

• enter a competition, prize draw, promotion or survey; or

• give us feedback.

• Automated technologies or interactions: As you use our site, we may  automatically collect Technical Data about your equipment, browsing  actions and usage patterns. We collect this data by using cookies,  server logs and similar technologies. We may also receive Technical Data  about you if you visit other websites that use our cookies. Please see  our cookie policy for further details.

• Third parties or publicly  available sources: We may receive personal data about you from various  third parties and public sources as set out below:

• Technical Data from the following parties:

• analytics providers such as Google based outside the EU.

How we use your data

We will only use your personal data when legally permitted. The most common uses of your personal data are:

  • Where we need to perform the contract between us.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a  legal ground for processing your personal data, other than in relation  to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by  emailing us at

Set out below is a description of the ways we  intend to use your personal data and the legal grounds on which we will  process such data. We have also explained what our legitimate interests  are where relevant.

We may process your personal data for more  than one lawful ground, depending on the specific purpose for which we  are using your data. Please email us at if  you need details about the specific legal ground we are relying on to process your personal data.

You will receive marketing communications from us if you have:

  • requested information from us or purchased goods or services from us; or

  • if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and

  • in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop  sending you marketing messages at any time by following the opt-out  links on any marketing message sent to you OR by emailing us at

Where you opt out of receiving our marketing  communications, this will not apply to personal data provided to us as a  result of a product/service purchase, warranty registration,  product/service experience or other transactions.

We will only use your personal data for the  purposes for which we collected it, unless we reasonably consider that  we need to use it for another reason and that reason is compatible with  the original purpose. If you wish to find out more about how the  processing for the new purpose is compatible with the original purpose,  please email us at

If we need to use your personal data for a  purpose unrelated to the purpose for which we collected the data, we  will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

Disclosures of your data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

• Other companies in our group who provide IT and system administration services and undertake leadership reporting.

• Service providers who provide IT and system administration services.

•  Professional advisers including lawyers, bankers, auditors and insurers  who provide consultancy, banking, legal, insurance and accounting  services.

• HM Revenue & Customs, regulators and other  authorities based in the United Kingdom and other relevant jurisdictions  who require reporting of processing activities in certain  circumstances.

• Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we  transfer your data to respect the security of your personal data and to  treat it in accordance with the law. We only allow such third parties to  process your personal data for specified purposes and in accordance  with our instructions.

International transfers

We share your personal data within our group  of companies which involves transferring your data outside the European  Economic Area (EEA).

Countries outside of the European Economic  Area (EEA) do not always offer the same levels of protection to your  personal data, so European law has prohibited transfers of personal data  outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers  are based outside the European Economic Area (EEA) so their processing  of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of  the EEA, we do our best to ensure a similar degree of security of data  by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to  countries that have been deemed to provide an adequate level of  protection for personal data by the European Commission; or

• Where  we use certain service providers, we may use specific contracts or codes  of conduct or certification mechanisms approved by the European  Commission which give personal data the same protection it has in  Europe; or

• Where we use providers based in the United States, we  may transfer data to them if they are part of the EU-US Privacy Shield  which requires them to provide similar protection to personal data  shared between the Europe and the US.

If none of the above safeguards is available,  we may request your explicit consent to the specific transfer. You will  have the right to withdraw this consent at any time.

Please email us at  if you want further information on the specific mechanism used by us  when transferring your personal data out of the EEA.

Data security

We have put in place appropriate security  measures to prevent your personal data from being accidentally lost,  used or accessed in an unauthorised way, altered or disclosed. In  addition, we limit access to your personal data to those employees,  agents, contractors and other third parties who have a business need to  know such data. They will only process your personal data on our  instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with  any suspected personal data breach and will notify you and any  applicable regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as  long as necessary to fulfil the purposes we collected it for, including  for the purposes of satisfying any legal, accounting, or reporting  requirements.

To determine the appropriate retention period  for personal data, we consider the amount, nature, and sensitivity of  the personal data, the potential risk of harm from unauthorised use or  disclosure of your personal data, the purposes for which we process your  personal data and whether we can achieve those purposes through other  means, and the applicable legal requirements.

By law we have to keep basic information about  our customers (including Contact, Identity, Financial and Transaction  Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your  personal data (so that it can no longer be associated with you) for  research or statistical purposes in which case we may use this  information indefinitely without further notice to you.

Your legal rights

Under certain circumstances, you have rights  under data protection laws in relation to your personal data. These  include the right to:

• Request access to your personal data.

• Request correction of your personal data.

• Request erasure of your personal data.

• Object to processing of your personal data.

• Request restriction of processing your personal data.

• Request transfer of your personal data.

• Right to withdraw consent.

You can see more about these rights by visiting the ICO. If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive  or excessive. Alternatively, we may refuse to comply with your request  in these circumstances.

We may need to request specific information  from you to help us confirm your identity and ensure your right to  access your personal data (or to exercise any of your other rights).  This is a security measure to ensure that personal data is not disclosed  to any person who has no right to receive it. We may also contact you  to ask you for further information in relation to your request to speed  up our response.

We try to respond to all legitimate requests  within one month. Occasionally it may take us longer than a month if  your request is particularly complex or you have made a number of  requests. In this case, we will notify you and keep you updated.

Third-party links

This website may include links to third-party  websites, plug-ins and applications. Clicking on those links or enabling  those connections may allow third parties to collect or share data  about you. We do not control these third-party websites and are not  responsible for their privacy statements. When you leave our website, we  encourage you to read the privacy notice of every website you visit.


You can set your browser to refuse all or some  browser cookies, or to alert you when websites set or access cookies.  If you disable or refuse cookies, please note that some parts of this  website may become inaccessible or not function properly.