The fairy lights are going up, the Christmas lists are getting longer, and if you're anything like me, you've already started a little note on your phone of who still needs a gift.
This year, I'd love you to start your shopping here. Every business in this guide is run by a member of the Ecomm BFF community: independent founders who design, make, curate and pack their products with so much care. When you buy from them, you're backing a real person (and quite often a business that started at the kitchen table).
We've pulled everything into one guide this year and split it by the kind of person you're shopping for, so you can jump straight to what you need:
- For the little people
- For getting dressed up
- For switching off
- For making home feel lovely
- For eating + drinking
- For the impossible to buy for
- Stocking fillers + little treats
So grab a cuppa (and a mince pie, obviously) and have a scroll.
For the little people
Gifts for babies and kids that the parents will thank you for too.
Bibetta
Bibetta started over 20 years ago, when the founders couldn't find a bib tough enough for their own daughter. So they made one. Their award-winning neoprene UltraBibs and Wipeezee wipe-clean coveralls have been saving clothes (and sanity) at mealtimes ever since.
Alongside weaning bibs, you'll find splash mats, kids' aprons, lunch bags and baby shower gift sets. A practical present for anyone with a little one starting solids.
✨ Free UK shipping on orders over £25.
Shop Bibetta gift sets from £7.99
Edith & Blanche
Edith & Blanche is an independent children's shop in Southsea, and online. Their own baby clothes and textiles are handmade in Southsea from UK-sourced, organic or naturally dyed materials, and they sit alongside toys, books and gifts from other brands.
The Christmas shop has advent calendars, stocking stuffers, Christmas books and toys, and you can browse by age or price. Order by 18 December for standard UK delivery.
✨ 10% off your first order when you sign up to the newsletter, and free UK delivery on orders over £50.
Shop the Edith & Blanche Christmas shop from £4.50
Kinder Collective
Rebecca's Kinder Collective is an independent children's shop at 16 York Street in Broadstairs, Kent, and online. It's packed with toys, games, books, crafts, clothing and lifestyle pieces from brands like Le Toy Van, Djeco, Liewood and Yoto.
The Christmas shop is sorted by budget, from stocking fillers under £15 to big "main present" gifts, plus Christmas books, crafts, decorations and Christmas Eve box fillers. If you're local, pop in and say hello.
✨ Free standard shipping on orders over £40, with gift wrapping available.
Shop the Kinder Collective Christmas shop from £3.99
Visit Kinder Collective website
Nom Nom Kids
Suzanne is a mum of 2 who started Nom Nom Kids in Cheltenham. She wanted pouches she could fill herself during weaning (and hated how many pre-filled ones end up in landfill). Her reusable pouches and snack bags are freezer and dishwasher safe, and they get used every single day.
This Christmas there are new Pouch Pal plushies, safari animals that match the pouch designs, plus gift bundles sorted by age, from starting solids to heading off to nursery. The monster snack bags make easy stocking fillers too.
✨ Free UK shipping on orders over £25.
Shop Nom Nom Kids gifts from £6
For getting dressed up
For the person who loves a bit of sparkle for the Christmas party (or, honestly, a Tuesday).
Cat Birch
Cat designs and makes silver jewellery in small batches from her home studio near Falmouth, on the south coast of Cornwall. Every piece is made from recycled sterling silver, and lots of them are designed around birthdays and milestones.
Her Personalised Silver Birthstone Necklace has a secret: a hand-stamped hidden word on the back that only the wearer knows is there. Choose up to three birthstones for the people they love most. It's dainty enough to wear every day.
✨ 15% off your first order when you join the email list, plus free UK shipping over £75.
Shop the Hidden Word Birthstone Necklace £60
Hannah Weston Jewellery
Hannah designs and handmakes jewellery in her York studio, using recycled sterling silver. Lots of her pieces carry a meaning, so they're lovely for someone who's had a tough year.
The Phoenix 'Courage' Silver Necklace is a small silver pebble stamped with a phoenix Hannah drew herself, a reminder that you can come back from a setback stronger. It hangs on an 18-inch chain, and there's a 9ct gold version too.
✨ Free UK delivery over £100 and free gift wrapping. They can even post it straight to the recipient with a handwritten note.
Shop the Phoenix 'Courage' Silver Necklace £150
Visit Hannah Weston Jewellery website
House of Hone
House of Hone makes statement earrings by hand in small batches in the UK, using walnut, hand-marbled acrylic and feathers.
The Everyday Mini-Triquetra Earrings in Damson are a 3-in-1 pair. Wear them with the feather tassels for a party, take the tassels off for every day, or wear the tassels on their own. The acrylic is marbled by hand, so no two pairs are the same.
Shop the Everyday Mini-Triquetra Earrings £50
For switching off
For the friend who's run ragged all year and deserves a proper moment to themselves.
Francis + Louise
Kerri is a trained print designer who makes colourful accessories and gifts from her East London studio. Everything is made in small batches in the UK: scrunchies, headbands, bags, scarves and homeware.
For switching off, our pick is the Flow Lavender Eye Pillow and Candle Self Care Gift Set. Add a hot bath and an hour without your phone and that's Boxing Day sorted. There's a whole edit of gifts for yoga lovers too.
✨ Free UK shipping on orders over £75.
Shop the Flow Lavender Eye Pillow and Candle Gift Set £42
Visit Francis + Louise website
For making home feel lovely
For the person who decorates on 1 December and wouldn't have it any other way.
Styled to Sparkle
Sarah spent 10 years as a childrenswear buyer for Next before setting up Styled to Sparkle. Now she handmakes bunting, garlands and personalised decorations for children's rooms and family homes here in the UK.
Her Christmas Felt Chain Garland is a felt version of the classic paper chain, about 3 metres long. Hang it across the ceiling, round the tree or over the mantelpiece, then pack it away in January for next year. No more sticking and stapling on Christmas Eve.
✨ Free UK delivery over £25, plus 10% off when you sign up to emails.
Shop the Christmas Felt Chain Garland £34
Visit Styled to Sparkle website
For eating + drinking
For the sourdough baker and anyone who lingers at the table long after pudding.
Uashmama
Uashmama is designed and handmade in Tuscany, with Jill bringing the range to the UK. It's best known for washable paper, which looks and feels like paper but goes in the wash and gets reused. There's linen and homeware too.
The Fiocco Linen Bread Bag and Scaldapane Gift Set pairs an organic linen bread bag with a terracotta tile. Warm the tile in the oven, pop it in the bag with your bread and it stays warm at the table.
✨ 10% off your first order when you subscribe to the newsletter.
Shop the Fiocco Bread Bag Gift Set £56
For the impossible to buy for
For the person who says they don’t want anything, then secretly hopes you’ll surprise them.
Tiny Scenic
Jo makes playful mid-century modern jewellery, art prints and miniatures, all handmade in the UK. If someone loves retro interiors, they’ll love her work.
The MCM House Necklace with Atomic-Era Statement Roof is a tiny 1950s-style house, 7cm wide, with mirrored windows and a slanted coloured roof. Jo laser-cuts its 11 walnut, lime wood and acrylic pieces, then puts each one together by hand. The roof comes in five colours, including Mint Aqua and Confetti Pink. It’s the kind of necklace people stop you to ask about.
✨ 10% off your first order when you subscribe, and free UK shipping on orders of £65 or more (so this one ships free).
Shop the MCM House Necklace £65
Skudaboo
Katie runs Skudaboo from Bristol. She sells affordable giclée wall art prints by independent artists, plus frames and mounts. Each print is made to order in the UK, and every order plants a tree.
The Pink Pastel Disco Ball Art Print is by Georgie Web, a Bristol artist and interior designer. Its pink and purple brushstrokes give any wall a bit of retro sparkle. You can choose a size from A5 to A1 and get it framed in one of 11 colours, so it arrives ready to hang.
✨ 10% off your first order when you sign up for emails, and free UK delivery on orders over £50.
Shop the Pink Pastel Disco Ball Art Print from £16
Stocking fillers + little treats
Little extras for stockings and Secret Santa that still feel properly thoughtful, without blowing the budget.
A La KArt Creations
Kitti handmakes plantable stationery in Kent using wildflower seed paper, packed with native UK wildflower seeds. Once Christmas is over, you plant the card in a pot or the garden and it grows into wildflowers for the bees.
Her plantable Christmas cards come in ten festive designs, from Christmas trees to mulled wine, and there are plantable bookmarks and 2027 calendars too. Pop one in with a gift and it's two presents in one.
Shop plantable Christmas cards from £3.50
Visit A La KArt Creations website
Albert + Moo
Lianne set up Albert + Moo in 2017 and now runs it from a garden studio in Suffolk. The shop is full of home décor, houseplants, pots and gifts, including pieces from other independent makers.
Our stocking filler pick is the Brass Plant Animals, made by South London studio Another Studio. These tiny etched brass creatures (think sloths, koalas, toucans and chameleons) perch among your houseplants. A brilliant gift for the plant lover who already has every plant.
✨ Buy two for £12, or three or more for £5.50 each. The discount is applied automatically in your basket.
Shop Brass Plant Animals £6.50
Dana Levy
Dana Levy makes colourful, personalised jewellery: evil eye charms, glass bead bracelets, alphabet charms, even bag and phone charms.
The Christmas gift shop is sorted by budget, and the under £30 edit is perfect for stockings. Initial and charm pieces make a lovely personal touch without a big price tag.
Shop the Eye Love Alphabet Charm Bracelet £36
Ellie Bea Jewellery
Mandy handmakes jewellery, keepsakes, keyrings and Memory Fabric pieces in Somerset. Everything has a sentimental, personal feel, which is exactly what you want from a small gift.
Her Christmas gifts collection includes stocking fillers, Secret Santa gifts, gift tag keyrings and table place settings, with plenty under £20. Those place settings double as a little gift for every guest at Christmas dinner.
✨ Join the mailing list for 10% off your first order.
Shop Ellie Bea Christmas gifts from £17
Visit Ellie Bea Jewellery website
Kirsty's Handmade Keepsakes
Kirsty has been making personalised clay keepsakes to order in Lincolnshire since 2015. Each one marks a milestone, so it's a gift that comes back out of the decorations box every single year.
Her Christmas baubles cover baby's first Christmas, first Christmas married or engaged, first Christmas in a new home and even pregnancy reveals. You can personalise the names, dates and messages, choose a round bauble or a heart, and add gift wrap or a gift box.
✨ Free UK delivery on all orders, plus 10% off your first order when you sign up for emails.
Shop personalised Christmas baubles from £15.99
Visit Kirsty's Handmade Keepsakes website
With Love Beckie
With Love Beckie makes sterling silver jewellery for women and children, handmade in the UK, with plenty of personalised, birthstone and initial pieces.
The Christmas collection is a stocking filler dream. The Christmas wish string bracelets are a sweet little token for friends and teachers, and there are dedicated Secret Santa and under £10 edits too.
✨ 5 wish strings for £10.
Shop Christmas wish string bracelets from £3
Visit With Love Beckie website
Wrapping up your small business Christmas shopping
I'm so proud of every business in this guide, and of having them in the Ecomm BFF community. Choosing one of their gifts means something lovely lands under the tree, and a small business owner does a little happy dance when the order notification pings.
A quick tip: lots of these are handmade or personalised to order, so get your orders in early and check each shop's Christmas delivery dates.
And if you run a small online shop yourself and want a friendly community of fellow founders (plus help with your Shopify website and Klaviyo emails), come and join us in Ecomm BFF.
Chat soon, Elle x
