About The Ecommerce Assistant

Having spent over a decade working in ecommerce, with small to big brands, my superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales.

Hi, I'm Elle

I founded The Ecommerce Assistant because I want to help people build and grow their small businesses with the power of Shopify + Klaviyo to sell more online.

Working within the world of ecommerce for 11+ years and being self-employed for the past three, I’ve made it my mission to teach everything I know about ecommerce to founder-led businesses looking to thrive online.

Let's have a chat

A short histroy

A founder, small business cheerleader, and tireless optimist when helping bring your online shop to life.

I’m a Bedford born girl, now living on the lovely South Coast with my husband and our two daughters.

Working in and now with small and growing online businesses, I've gained a unique perspective of the overall ecommerce function. Having to learn everything myself in real time, from operations to supply chain, marketing to websites, I quickly saw that it takes all these parts working together to make a successful ecommerce business.

I have helped over 50 brands from pre-launch to over £1 million in turnover. Throughout this time I could see there was little to no trusted support for founder-led businesses other than specialist agencies, which can be expensive and usually not actually there to tell you how to build and trade a website.

This, along with smaller budgets, often leaves founders to do it themselves. And there's nothing wrong with building your Shopify store yourself, most people starting out do. However an online store is not static, but fluid, and needs to be updated and optimised constantly and it can also quickly look out of date.

Not to mention, your running a business so you've got so many other issues to deal with and often with young children around, trying to be the best Mum or Dad you can be.

It’s a lot, and honestly, overwhelming when you are trying to build something. I know that because I was overwhelmed too when I took the leap to start freelancing and building The Ecommerce Assistant as a brand.

Something like the website and email marketing, easily falls down the to do list when there are more pressing issues to be deal with. And just keeping on top of the latest updates + developments is nearly impossible.

That's where I can help you.

I'm an expert in selling online, particularly using Shopify + Klaviyo, as they work in harmony to enable you to easily build a beautiful, highly-functioning, converting online store and then sell and talk to your customers and community.

I'll guide you through your ecommerce journey

Now with a mixture of services depending on where you are at with your business, I am able to work with more small brands to grow their ecommerce sales with them, here's the ways you can now work me:

  1. Online courses
  2. 1:1 training + consultancy
  3. Done-for-you projects

If you want to start, get in touch to chat.


Book a discovery call

Get to know me a little more...

I'm left-handed...

...but do everything but write with my right hand. Yep, even my mouse is in my right-hand. I actually think I am a bit ambidextrous.

I love superheros...

...I am a bit obsessed with fantasy and superhero franchises. Harry Potter, Star Wars, Game of Thrones, Marvel. I love them all. I even read Lord of the Rings when I was 13. I think that's where my love for it started.

I have a photographic memory...

...I can easily recall things and almost visualise them in my head. Although I am a total word nerd and learn best through reading.

I love the cold...

...Autumn and Winter are my favourite seasons. My husband and I did a ski season after university in Portes du Soleil and our honeymoon was in Norway.

I'm enneagram type 8...

...meaning I'm independent and self-sufficient, determined and busy, stubborn and headstrong, loves control and fiercly loyal. And yes, I was called bossy all through my childhood!

  • Shopify Client Spotlight

    Jinny was ready to update her site using Shopify 2.0 after building it herself a few years ago. She knew there were new features now available and she wanted to improve the overall user-experience. I audited the current site to see what improvements could be made, I then suggested we change her theme to a premium paid Shopify theme more suited to her requirements and finbally created a newly designed layout using Shopify 2.0. Here's what she had to say...

    "My new site is great, I'm really grateful for the work Elle has done and I wouldn't hesitate to recommend her to other businesses, large or small - especially if you're looking for someone trustworthy, reliable and actually rather enjoyable to work with. And how often do you get to say that when it comes to websites!”

    Jinny Ursell, Founder of Jin Designs

  • Klaviyo Client Spotlight

    Sally was looking to improve her email marketing and knew she was missing out on opportunities to engage with her loyal customers. I suggested she look at moving from Mailerlite to Klaviyo, to enable her to send more targeted emails and use more data to enhance her emails. I went ahead and fully set up Sally on Klaviyo and provided her with training and ongoing support so that she could feel confident using a new platform. Here's what she had to say...

    "Her experience and knowledge spoke for itself when she immediately understood my brand, what I wanted to achieve and how to deliver. She took the lead efficiently and pro-actively and made things very straight forward for me. Everything Elle set out was delivered on time and nothing extra that I asked of her along the way was too much.”

    Sally Mclaren, Founder of Ivy

  • The Resilient Retail Game Plan with Catherine Erdly

    Getting your website and email marketing ready for 2023

  • Meg Talks Marketing with Meg Small

    Why website optimisation matters in Q4

  • Growing Pains with Sophie Griffiths

    How to create high converting product pages in Shopify

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