About
Having spent over a decade working in ecommerce, with small to big brands, my superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales.
Ecommerce expert + educator
Hi, I'm Elle
I founded The Ecommerce Assistant because I want to help people build and grow their small businesses with the power of Shopify + Klaviyo to sell more online.
Working within the world of ecommerce for 13+ years and being self-employed for the past four, I’ve made it my mission to teach everything I know about ecommerce to founder-led businesses looking to thrive online.
making ecommerce easy
Your ecommerce guide
Now with a mixture of services depending on where you are at with your business, I am able to work with more small brands to grow their ecommerce sales with them, here's the ways you can now work me:
- Community + support
- Training + audits
- Projects + consultancy
If you want to start growing, get in touch to chat more
5 things you'll always get from me:
✅️ A positive person with solution-based support
✅️ A huge small biz cheerleader + shopper
✅️ A true expert in my field with 12+ years experience
✅️ A knowledge junkie obsessed with learning about DTC
✅️ A nice person to work with who feels like an extension of you
Some of the amazing independent brands I've worked with
Get to know me a little more
A total organiser
I'm a total organiser (some say control freak) and usually the one to tell everyone what we're doing when. I plan the whole year of school holidays before the year has even started and was called 'scarily organised' by my form teacher at school
Photographic memory
I have a photographic memory which is super handy and helped a lot with exams at school. It does have it's downsides however as my brain can get a little overloaded at times
Loves to read
I loved reading so much when I was younger that I spent the majority of a week away in Gran Canaria inside devouring Lord of the Rings. Now I prefer a mixture of fiction and business books which inspire me, my favourites are Atomic Habits and Company of One
Absolute foodie
I'm obsessed with food! I love to cook great food and eat great food. But my ultimate fave has to be a massive dirty burger. Oh and I have to study the menu before I'm
going out for dinner!
Gut instinct gal
I'm a total gut instinct gal and always follow my intuition. As soon as I get the idea for something I have to do it right away, sometimes this is great as it means I am taking action but other times I have to stop myself and think for a while
Hear me talk about ecommerce and learn whilst you listen
The Lucky Biz Podcast with Naomi & Louise
The truth about ecommerce websites
Start Scale Succeed with Nicole Higgins
Turning browsers into buyers on your website
Bring Your Product Idea to Life with Vicki Weinberg
Using email marketing successfully with Klaviyo
