I’m a Bedford born girl, now living on the lovely South Coast with my husband and our two daughters.

Working in and now with small and growing online businesses, I've gained a unique perspective of the overall ecommerce function. Having to learn everything myself in real time, from operations to supply chain, marketing to websites, I quickly saw that it takes all these parts working together to make a successful ecommerce business.

I have helped over 50 brands from pre-launch to over £1 million in turnover. Throughout this time I could see there was little to no trusted support for founder-led businesses other than specialist agencies, which can be expensive and usually not actually there to tell you how to build and trade a website.

This, along with smaller budgets, often leaves founders to do it themselves. And there's nothing wrong with building your Shopify store yourself, most people starting out do. However an online store is not static, but fluid, and needs to be updated and optimised constantly and it can also quickly look out of date.

Not to mention, your running a business so you've got so many other issues to deal with and often with young children around, trying to be the best Mum or Dad you can be.

It’s a lot, and honestly, overwhelming when you are trying to build something. I know that because I was overwhelmed too when I took the leap to start freelancing and building The Ecommerce Assistant as a brand.

Something like the website and email marketing, easily falls down the to do list when there are more pressing issues to deal with. And just keeping on top of the latest updates and developments is nearly impossible.

That's where I can help you.

I'm an expert in selling online, particularly using Shopify + Klaviyo, as they work in harmony to enable you to easily build a beautiful, highly-functioning, converting online store and then sell and talk to your customers and community.