Recommendations for small businesses
My top picks for tech, apps and fantastic service providers that I know and trust all used and/or recommended by The Ecommerce Assistant.
Alice Benham
Alice is a business and marketing strategist with a no-fluff, straight-talking approach to helping small businesses grow with clarity and confidence. She’s all about helping founders find focus and achieve their goals without the overwhelm.
Goldfinch Marketing
I worked with Christina from Goldfinch Marketing back in my employed days and we've collaborated and supported each other since moving to self employment. She helps small online businesses with digital marketing and creating Wordpress websites and is also an experienced brand and graphic designer.
Katie Farrell
Katie Farrell is a Certified Klaviyo Product Expert who helps creative Shopify brands boost revenue through strategic email marketing and automated flows, drawing from over a decade of her own e-commerce experience.
Klaviyo
The only email marketing choice for small businesses using Shopify. Klaviyo is the most sophisticated platform for sending emails and the one that Shopify now recommend too. If you're interested in learning more (once you've signed up) take a look at my online course which helps you get set up.
Loudmouth Content
Char specialises in content and copywriting services for small businesses. She'll help you find your brand’s voice and communicate authentically to connect with your audience and boost your sales.
Lucy Horden
Lucy is a mindset and business coach who helps entrepreneurs align their vision and goals with actionable strategies. She’s all about empowering you to build a purposeful and thriving business.
Mango & Wild
Digital marketing is a minefield of jargon, BS & false promises. But Amy at Mango & Wild do things differently. She's all about fluff-free strategies, expert insights, and a touch of wild magic.
Planable
My favourite app for planning my Instagram content. Planable is great for visually seeing how your feed looks and also prepping content ahead of time. You can start with a free account which offers you up to 50 posts across lots of platforms.

Ray of Social
Georgia is an instagram & creative content specialist, who LOVES creating graphics & other forms of content that communicate exactly who you are and what you want to say!
Membershio.io
The fantastic platform I use to host my courses and free content. Searchie is the most flexible, easy-to-use solution to create and share content through digital courses, memberships and more. It's primarily video based but has other call features and is super accessible so great for your students.
Shopify
Shopify is the only website platform I work with and I believe it's the best for any small business looking to sell products online. Shopify can be as simple as you need it but you can also scale your business with it so you won't need to re-platform when you're hitting 100k months! If you're interested in an unlimited free trial, just get in touch and I'll set you up.
The Small Business Assistant
Katie is a VA who specialises in supporting small businesses with understanding their numbers, managing stock and Shopify admin. She’s also a friendly face in the Ecommerce Assistant Community, so you’ll see her pop up there too!
Studio Cotton Clubhouse
The Clubhouse is an ultra-simple mini-membership hosted by the fantastic web design team at Studio Cotton, led by website genius Aime Cox. It's a fun and friendly place where you can ask any questions website or business related and be supported by other likeminded small biz owners.
Trello
I use Trello for planning my workload, client pipeline and content planning, basically the behind-the-scences of my business but I also use it for project managing Klaviyo and Shopify projects with clients as it's also a great tool for collaboration.
Vibing Social
CJ is your go-to for expert Facebook and Instagram ad management and training. Whether you need someone to take the reins or teach you the ropes, Vibing Social will help your ads thrive.
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