Hi, I’m Elle, your ecommerce big sis 👋

I help small product businesses turn confusion into clarity and browsers into buyers.

Let's work together

Running an online shop isn’t supposed to feel this overwhelming. But for so many founder-led brands, it does. Messy websites, half-finished Klaviyo accounts, second-guessing every decision, and that constant feeling of “I should know this by now.”

I created The Ecommerce Assistant to change that.

I’m Elle, ecommerce educator, Shopify expert, and the person you message when you’re spiralling about emails, conversion rates, or why your homepage suddenly looks… off. With 14+ years in ecommerce (including leading multimillion-pound online stores), I help small businesses finally feel confident, capable, and in control of their online shop.

You don’t need a huge team, endless hours, or a giant audience. You just need clarity, confidence, and the right support, and that’s exactly what I’m here for.

💚 Ecommerce doesn’t need to be scary, complicated, or techy.

You don’t need a huge team, perfect systems, or a massive audience to make money online. You need clarity, support, and the right strategy, delivered in a way that feels human, kind, and… doable.

💚 Small tweaks create big growth.

I take a holistic, practical approach. No jargon. No overwhelm. No “tear it all down and rebuild it.” Just clear, simple improvements that stack week after week.

💚 You deserve to feel confident at the back end of your business.

Every founder deserves to understand their own website, their own email marketing, and their own customer journey, without outsourcing everything or feeling like the “untechy one.”

I help you become ecommerce confident ✅

Most small business owners aren’t struggling because their products aren’t good…

They’re struggling because:

  • They don’t know where the problem is
  • They’re too close to their business to see what’s missing
  • They’ve been trying to teach themselves in the quiet moments
  • They’re overwhelmed by the tech
  • They’re tired of guessing

I simplify everything. No fluff. No pressure. Just practical, proven ecommerce guidance tailored to how small businesses actually work.

Working with me feels like:

✨ Having the big sister of ecommerce guiding you

✨ Someone who gets your business in minutes

✨ Clarity after months (or years) of fog

✨ A mix of pep talk + practical steps

✨ Finally understanding what matters

✨ Action that leads to actual sales

My approach? Warm, honest, and deeply practical.

I’m not here to flood you with strategy you don’t have time to implement.

I’m here to make ecommerce feel… doable.

Inside my world, you’ll find:

💚 Clear next steps

💚 Small tweaks that make big differences

💚 Honest advice, not scare tactics

💚 Support that meets you where you’re at

💚A calm, grounded space to learn and grow

Whether it’s inside my membership, a 1:1 audit, or a workshop, my goal is the same:

To help you build a business that feels steady, sustainable, and genuinely successful.

Amazing independent brands I've worked with:

Here’s how we can work together:

💚 Ecomm BFF (The membership)

Weekly office hours, expert trainings, personalised feedback and the calm, kind support you need to make your shop actually work.

For founders who want ongoing guidance, community, and clear direction.

Join the membership

💌 Klaviyo Kickstart: Live (The course)

Learn how to set up email properly (without overwhelm) and finally unlock a reliable revenue stream your business can depend on.

For founders who want email to feel easy and become a place they can build connection + sales.

Join the live course

✨ Ecomm 360 (The 1:1 consultancy)

Deep-dive guidance for brands who want tailored support, quicker results, and expert eyes on every part of their customer journey.

For founders who want an interim ecommerce manager and someone to partner with them to focus on ecommerce growth.

Apply to work with me

You’re not behind. You’re not doing it wrong.

You just need the right support, and I’d love to be that for you.

Come join the world where ecommerce feels simple, clear, and actually fun again.

Get in touch