Ecommerce training

Are you a small business owner with an online shop using Shopify or Klaviyo?

Are you looking for someone to give you the knowledge + understanding of ecommerce to help your online shop thrive?

You don’t always need to add somebody into your team or outsource and loose control. Instead you can learn from an expert to take action yourself and have full control over how you improve and grow your online shop.

Does this sound like you?

  • You're already using Shopify +/or Klaviyo

  • You've been selling products online for a number of years

  • You're using email marketing but know you could be doing more

  • You're comfortable with the basics of Shopify but there's gaps in your knowledge

  • You're ready to put in the time and effort to take things to the next level

Ecommerce training for ambitious online shops

My signature ecommerce training combines coaching, training and strategy to give you the confidence, knowledge and skills to improve your online shop yourself

Working together you'll gain a deeper understanding of ecommerce and find out why and how to make progress selling online.

Make big changes

You can learn how to update your Shopify theme to create a more professional website or maybe you want to work on maximising your email marketing performance with a new email strategy

Personalised sessions

I'll guide you through your Shopify +/or Klaviyo challenges, with my totally personalised training sessions. Empowering you with the tools to make better ecommerce decisions

An extension of you

You'll have me not only as your guide through ecommerce training but as an extension of you and your team, as we work together in a intitate way, I can really get under the skin of your brand

What's included?

My extensive ecommerce training is an 8-week experience where we work together to update + transform your online shop

It includes:

→ Initial clarity call so I can learn about your brand and start absorbing everything about you

→ Brand deep dive including questionnaire, in-depth audit + analysis of your website or emails

→ Personalised training hub on Trello for quick access to questions, videos and resources

→ 3 x 90 minute training sessions on Google meets all recorded + transcribed for you to keep and refer back to afterwards

→ Tasks and actions outlined to keep you accountable and guide you through what needs doing

→ Access to a bank of tutorials and resources + personalised training videos on demand

→ 24/7 support (so you can ask anything) between calls via Trello +/or Slack

→ 30 minute follow-up session to check on progress, answer any questions and make future plans

Price: £1,500 or pay in 2 x £750

How does ecommerce training actually work?

Discovery call

It's always great to chat first and make sure we're the right fit for each other. I start all my projects this way so you know who you'll be learning from and to make sure you like me

Brand deep dive

I’ll send you over an indepth brand questionnaire to begin with, this helps me get to know you and your brand before we start the training so we can use all the time in our sessions for learning. I'll also start auditing and analysing what's currently going on with your online shop so you know what changes can make the biggest impact

Training calls

On our video calls, I will screenshare and tailor the training we cover to your questions and any goals you have for your business. If you have a specific problem, let me know and we'll cover it. I’ll follow up with a fully searchable recording of our call + transcription, as well as any notes and links we've discussed for you to action anything we didn’t get to on our call

Continuous support

Between our calls you'll have unlimited email access to me, as well as for a short period after completing our training, for any extra questions that inevitably come up.


After 2-4 weeks we'll also have a video catch up call to make sure you are on track with implementing your changes.

Contact Elle - The Ecommerce Assistant

Why learn from me?

I’m Elle, I specialise in all things ecommerce for small businesses. I created The Ecommerce Assistant to help busy brand owners make more sales on their own websites by teaching them how to use Shopify + Klaviyo.

And now I'm launching a community because after working with over 75+ small businesses I know there isn't the help out there that you need. I'm here to provide honest advice, answer your burning questions, and help you navigate the world of online retail.

Ecommerce Training FAQs

Do you only offer training for Shopify + Klaviyo?

Yes. These are the two platforms I am an expert on as I use them day-to-day. Although a lot of ecommerce strategy is the same no matter which platform you're using the benefit of training with me, is I won't just tell you to add something to your website, I'll be able to take you through how to do it.

Do the sessions follow a set plan?

No. I totally customise each training session to your businesses needs. If you want to talk about Shopify, Klaviyo, or a mixture of the two, I'll plan out what we cover once you have completed your questionnaire and we have our immersion session. Working this way means you get help for the exact problems you are having and I can adapt as we move through the training.

How long do you recommend between calls?

I recommend weekly or every other week if possible, I wouldn't advise leaving more than 2 weeks between calls as this makes it difficult for you to implement and for me to quickly give you feedback. The best timeframe for this service is across about 8 weeks.

How much does it cost + how do you take payment?

My signature ecommerce training costs £1,500. You can pay in full or split your payment 50/50. I'll then take 50% as a deposit and 50% at the end of our time together. As you are booking in my time, knowledge and having me on call to ask for help. If you want to discuss payment plans or part-payment just drop me a message as I am happy to chat.

Can you do any of the work for me?

No, these training sessions are about you learning from me and taking all my knowledge to then implement yourself. I'm here for you if you need a check in, pep-talk or for me to look over your work but if you want to outsource to me (which is fine) then we would need to discuss my done-for-you services.

What if I need more time?

That's fine, I'm now offering a short follow up call a few weeks after our last training session. If you feel at this point you need more training or support just let me know and I can work out the best way to move forward together. But just remember, you can't learn everything there is to know about Shopify or Klaviyo in just these three sessions, but I can ensure you know what is critical for your business to move forward right now

What small businesses have you worked with?

I've worked with a huge variety of small business, from net curtains to handmade chocolate, t-shirts to homewares. I don't have a niche and I love the variety of clients I get to work with. To read what pervious clients have to say about me click here.

When can we get started?

Typically I book around a month or two ahead of time, but I try and keep my contact page and emails up-to-date. If you have a certain deadline in mind just get in touch and we can talk more.

Small businesses thriving after ecommerce training
"Having put the set up of Klaviyo to the bottom of our to do list one too many times, we have recently worked with Elle using her 1-2-1 training and template design service. We can honestly say we wouldn't have gone live without her help. She was very easy to work with, making everything that we thought was too complicated seem quite easy. She has a plethora of support materials that she makes available for repeated use when you need a refresher. Best money we've spent this year by far!"
— Alison Naylor, Dilly Daydream
"It's been a joy to work with Elle from start to finish. She held our hands as we've learnt and implemented her recommendations. The fact we can access the recordings of our sessions and they are so easy to navigate with a searchable transcript means we have a really tailored bank of knowledge to refer back to in future. It has made a really mystifying and overwhelming process very straightforward and doable."
— Julia Grant, Winter's Moon
"I knew I wanted to up-level my email marketing game, but I wasn't sure where to start! Working on templates, pop-ups, lists and segments, there's a huge amount of progress both visually and strategically to my Klaviyo account. Elle is knowledgeable, friendly and a huge cheerleader for small business, my training was tailored and efficient with a lot of really valuable support between calls."
— Jordan Irwin, Jordan Lily
I reached out to Elle for some help switching to Klaviyo and with help with our Shopify store. We had a brilliant call together going over a lot of things which were such a huge help. Her knowledge of Shopify and Klaviyo, as well as ecommerce as a whole is astounding, she really is an expert in her field. I look to her a lot for guidance and love reading her emails and Instagram posts which are always brilliant. I will certainly be looking to work with her again in the future, thank you so much Elle for all you do for us non-techy business owners!"
— Chloë, Fernn Gifting Co
"I had a power hour with Elle to optimise my Klaviyo performance and we managed to get so much done! Elle is super knowledgable and managed to quickly resolve some issues (that I didn't even know about) while we were talking while also offering advice on how to improve my pop ups and email flows. It was lovely to have someone down to earth to bounce ideas around with, and who can explain quite a complex email system in simple terms to a non tech-y person like me!"
— Lucy, Olive & Pip
"Getting help from Elle was the best decision! Elle was recommended to me, I was apprehensive at first about the investment because cash flow is always an issue with a brand new tiny business but it was a wise move. Elle was really patient with our mass of questions, made it clear what we'd cover in each session and was a calming educational voice during such a scary stage of our business growth. Our website is now functioning and thanks to Elle we have the skills to manage it day in and day out ourselves."
— Meg, Pwts

Lovely independent brands I've helped grow online

Ready to get clarity on how to improve your online shop?

Let's start with a discovery call so I can make sure we are a good fit and start learning more about your business and goals.