The Build
Grow your ecommerce brand with someone in it with you
A high-touch, done-with-you ecommerce experience for Shopify founders ready to refine, scale, and actually move the needle, with expert guidance every step of the way.
This is for you if…
- You’re already selling and ready for a bigger leap
- Your website feels outdated, clunky or inconsistent
- Your emails are either underused or not pulling their weight
- You want it done properly, with expert support the whole way
- Your conversion rate / AOV / retention isn’t where you want it
- You've tried to “figure it out yourself” but feel stuck on what actually matters
- You want expert eyes on your business (not just generic advice)
At some point, most founders hit this stage…
- you’re doing a lot… but not seeing the return you expected
- your website, emails, and strategy feel slightly disconnected
- you’re constantly tweaking things but not sure what’s making a difference
But your website? Your emails?
They don’t quite reflect where you’re at. And you want to something to change.
Enter Build ✨
A done-with-you transformation where we refine and
rebuild your ecommerce experience properly.
I step into your business with you. Not just as a strategist, but as a partner and ecommerce manager who get's stuff done!
You'll go from:
❌ “this kind of works…”
❌ “I’m trying lots of things”
❌ "I know something can improve"
To this:
✅ “this feels like a proper ecommerce brand now”
✅ “I know exactly what’s working, what’s not, and what to do next”
✅ “I understand how to sell online"
"The way you understood what I was hoping for, was honestly, incredible. It was so wonderful to have you do so much of the thinking for me!"
Inside we Build together:
✨ Audit your business properly (website + emails)
✨ Set a clear North Star strategy (so you’re not pulled in 10 directions)
✨ Prioritise what will actually move the needle
✨ Work through it together, step-by-step (without overwhelm)
You’re not left with a list… you’re supported through the actual doing
Strategy + execution
You don’t just get strategy, you get a partner who implements, supports, and explains it all.
Big picture thinking
We zoom out to see the full picture and zoom in on what needs fixing now.
Confidence building
You'll finally feel confident about your site and systems so you start moving forward.
What we'll do together:
In-depth audit + strategy
We start by properly understanding your business
- your customer
- your current performance
- what’s working (and what’s not)
Then we set your North Star so everything we do has a clear purpose
Your new (or upgraded) website experience
This is where things really shift. Depending on what you need, we'll:
- choose and set up a premium Shopify theme
- restructure your homepage
- improve your product pages
- simplify your navigation
- build a clearer customer journey
Not just “make it pretty” but make it convert
Email that actually supports your sales
We don’t ignore email (this is where so much revenue comes from). We’ll:
- set up or refine your core flows
- improve your messaging
- connect your emails properly to your website experience
So everything works together.
Twice-monthly calls (real progress, not just talk)
We meet twice a month to:
- review progress
- make decisions
- implement together
- keep momentum high
This is where we: move quickly, fix things in real time and keep everything on track.
Hands-on support (I'm in your business with you)
This isn’t just guidance, I will:
- Step in and do parts of the work where needed
- Help you implement faster
- Take pressure off when things feel overwhelming
So you’re not stuck trying to figure everything out alone.
Ongoing Slack support + Ecomm BFF access
You’ve got me in your corner the whole time via Slack (Mon-Thurs). Plus access to:
- Office Hours
- Workshops
- Resources
So you’re fully supported, from every angle.
Success stories from past clients:
"Working with Elle has been game changing for us. She audited our website and made practical improvements that not only made it look better but significantly more effective. She helped us to transform our product pages and revolutionised our emails on Klaviyo. Most importantly, she empowered us to understand how to make these changes so we're how able to do more for ourselves rather than relying on outside experts."
Namoona
"Elle 100% leads the way on these projects, and guides and advises in a practical, knowledgable and organised way. As a small business owner juggling everything involved in running the business, this is exactly what I need. Elle made great recommendations on the design, format and information given on the website which has resulted in a new site that looks amazing, is functioning well and is as informative as it can be for our customers."
IVY
"Elle has exceeded all of my expectations and it was the best investment I ever made. She imparted her knowledge & advice at every step along the way. Not only have I got the most beautiful online shop for my business with a seamless user-journey, I’m now also armed with lots of knowledge in how to use Shopify so I can make edits on my own. Elle is a total joy to work with, she always goes above and beyond."
Maverick Soul Interiors
How it works:
Month 1: Audit & foundations
This first month is all about clarity, strategy, and setting things up properly. I’ll:
- Deep-dive audit your website and email setup
- Analyse what’s working, what’s being missed, and what’s holding conversions back
- Together we'll set your North Star strategy so we know the things we need to keep returning to when making decsions
- Make strategic decisions around things like: Theme choice or structure (if changing), email templates and brand alignment, core flow setup and prioritisation
- Do the heavier thinking and groundwork upfront
So everything we implement next is intentional, aligned, and built to last. This month gives us a clear plan, not guesswork.
Month 2 - 4: Implementation
This is where we get into the real work and where you'll see the biggest shift. Over these months we:
- Implement changes step by step, in a way that feels manageable
- Use our calls for real progress, not rushing decisions
- Refine, test, and improve as we go
- Properly prioritise email marketing, instead of squeezing it in at the end
- Build confidence alongside action, so you actually understand what’s happening
This structure gives us breathing room to go deeper especially with email, conversions, and long-term growth.
By the end of our time together, you’ll have:
- A website that guides customers to buy (not confuses them)
- Emails that support your sales (not sit there unused)
- A clear strategy you actually trust
- Confidence in your decisions (no more second-guessing everything)
And most importantly?
A business that feels easier to run, set up for the growth you want
Independent ecommerce brands I've helped grow
Your ecommerce fairy godmother
I’m Elle, I specialise in all things ecommerce for small businesses. I created The Ecommerce Assistant to help busy brand owners make more sales on their own websites by teaching them how to use Shopify + Klaviyo.
I've worked with and supported 300+ small businesses selling online, providing honest advice, answering tech questions, and helping you navigate the world of online retail.
FAQs
How do I know if I’m ready for Build?
If you’re already making sales and thinking:
“I know this could be so much better… I just don’t know what to focus on”
You’re ready.
This is for you if you’re past the very beginning and want to:
- improve your conversion rate
- make better decisions
- and actually move things forward with expert guidance
If you’re still setting up your store or haven’t started selling yet, this probably isn’t the right fit.
How hands-on is this?
Very. This isn’t just advice or feedback, you’ll have someone in it with you.
We’ll:
- review things together
- make decisions together
- and often work through things live on calls
You won’t be left with a long to-do list and no idea where to start.
Plus I am doing part of the implementation for you so you really are getting the best of both worlds, getting to learn from me and me taking stuff off your plate.
Will you tell me exactly what to do?
Yes, but with context and hand-holding!
I won’t just say “change this” I’ll explain why, so you understand what’s working and can make better decisions long-term.
What kind of results can I expect?
Every business is different, so I won’t promise specific numbers.
But what you can expect is:
- a clearer, more effective website
- emails that actually support your revenue
- a much smoother customer journey
- and a business that feels easier to run
Most clients also see improvements in conversion and confidence (which go hand in hand).
How much time will I need to commit?
You’ll need to show up and be involved this is still a collaborative process.
Expand is designed to: take pressure off you, not add more
Because I’m helping with the heavier lifting, you won’t feel like you’re doing everything alone.
On average, you'll need around 2-4 hours per week to get through all the tasks.
Do I need to have everything “ready” before we start?
Not at all. You don’t need:
- a perfect website
- a full email setup
- or everything figured out
That’s what we do together inside Build.
Will we be redesigning my website?
In most cases yes, at least in part. This might include:
- moving to a premium theme
- restructuring your homepage
- improving product pages
- simplifying your navigation
It’s not about starting from scratch for the sake of it, it’s about creating something that actually works better.
What about emails, are those included too?
Yes. Together, we’ll either:
- set up your core flows properly
- or refine what you already have
So your emails actually support your sales (instead of being an afterthought).
Can I pay monthly?
Pay in full price is £4,500 + VAT or you can choose to pay monthly, £1,125 + VAT over 4 months or £725 + VAtT over 6 months. If you need a longer payment please, please just let me know,
Why is there a 4-month commitment?
Because real change takes time.
This isn’t about quick wins and disappearing, it’s about:
- making meaningful improvements
- seeing results
- and building momentum that lasts
And having done this for many years with lots of brands, I know exactly how long it takes!
How many spaces are available?
Very limited.
This is a high-touch offer, so I only take on a small number of clients each year, to make sure everyone gets the level of support they need.
What happens after the 4 months?
By the end you’ll have:
- a stronger website
- improved emails
- and a clear understanding of how everything works
From there, you can continue with support (if you want to) or run with everything we’ve built.
What if I’m not sure if this is right for me?
That’s completely normal.
Just apply anyway, I’ll review your store and:
- let you know honestly if Build is the right fit
- or point you towards another service if that makes more sense
No pressure, no awkwardness. I'll always be completely honest with you about what's possible,
Let's build your business, together
Build is a 4 month high-touch, limited-capacity experience for founders who are ready to invest in clarity and conversion:
One-time payment: £4,500 + VAT
OR
4 monthly payments: £1,125 + VAT
6 monthly payments: £750 + VAT
