Get Gift Ready 💝
The Christmas Website Workshop
Live workshop · Thursday 10th September 10:00am · Recording included
You know when you've put loads of effort into your Christmas posts on Instagram... and then someone actually clicks through to your website and can't find what you were just talking about?
That's the number one thing I see go wrong every single year.
Not the products. Not the offers. Just the website doesn't match what you're saying everywhere else.
And it matters more than you'd think, because most new shoppers turn up in the run-up to Christmas. People who've never bought from you before. People shopping for someone else, in a mindset you don't normally get to sell to. If your site doesn't make it obvious and easy, they just leave. They're not going to hunt for it.
The good news: this isn't a big project. It's small, specific tweaks to what you've already got.
That's what we're doing in this workshop.
What we'll cover:
I'll walk you through exactly how to make your website as easy to shop as Instagram is to scroll, using real examples from brands doing it well, plus the small business version of each idea.
By the end you'll have a plan for your own site, in your own words, ready to build from straight away.
Your homepage
A gift-focused banner, collections that speak to gifting (not just your normal categories), social proof that's actually about gifting
Your menu
How to break your products down by price, recipient and theme so people find exactly what they came for, without wading through everything you sell
Your collections
How specific is too specific (spoiler: probably not as specific as you think), and how to turn what you've already got into proper gift guides
Your product pages
The small additions (gift wrap, delivery cut-offs, "who it's suitable for," gifting language) that get someone buying for someone else to actually hit add to cart
Who this is for:
✔ You've got a Shopify store and something giftable
✔ You're not sure where to focus your changes
✔ You're doing everything yourself and don't have hours to spare
✔ You want practical steps that are easy to do, not more theory
This is genuinely doable in a week or two of small updates. You don't need to be techy, and you don't need to have "sorted Christmas" already.
Your ecommerce fairy-godmother
Hi, I'm Elle, Shopify & Klaviyo coach for product brands who want more sales without more stress.
Over the past 15 years, I’ve helped 300+ small ecommerce founders:
- Simplify their websites
- Increase conversions
- Stop overcomplicating everything
Two ways to join:
Come as a member
Join Ecomm BFF:
From £125 + VAT / quarter
✅ Join Ecomm BFF and this workshop is already included, along with the Slack community, past workshops and fortnightly live calls. You get the workshop + ongoing support heading into your busiest quarter of the year!
Just want the workshop?
Grab a ticket:
£35 + VAT
✅ One-off access to the live session, the recording, and the Get Gift-Ready Toolkit. No ongoing commitment.
What you get either way:
➡️ Live workshop on Thursday 10th September at 10:00am
➡️ Recording sent afterwards (can't make it live? still worth grabbing)
➡️ Time for questions, bring your site, I'll help you figure it out on the call
🌟 BONUS 🌟 Get Gift-Ready Toolkit: the checklist, planner and swipe file I use to plan gift collections by price, recipient and theme, so you leave knowing exactly what to build (yours to keep)
Questions you might have:
I'm not sure my products are "giftable" enough for this.
Almost everything is, with the right framing, we'll cover this early on in the workshop and the subtle changes to make when people are buying for others.
Do I need to be good with Shopify already?
No. Most of what we cover is duplicating a theme (I'll show you how), renaming things, and adding sections, no coding or big changes needed!
What if I can't make it live?
The recording goes to everyone who's booked, so you're covered either way. If you want to ask a specific question, make sure you send it over to me beforehand so I can answer live. You'll also get the toolkit afterwards which will help you DO the work needed.
I'm already a member, do I need to book separately?
No, it's included in the membership. Just pop it in your diary now!
I'm not a member, what's the benefit to joining over just coming to the workshop?
For just £90 more, you get support for the rest of Q4 (the busiest time of the year) and I really want to help you maximise your sales in this period. Joining means you'll have access to live calls and Slack to ask questions and get feedback. You don't have to go through this quarter alone
