Invaluable advice from the loveliest person. Elle knows her stuff, she’s worth her weight in gold! There is such a wealth of information in the group and such great advice.

I cannot recommend joining Elle's Ecomm BFF membership enough! I tell everyone about it who will listen. Elle's training videos have given me so much confidence to tackle my store on my own and she's right there if I need any guidance.

There's no way I can leave this membership - it's too invaluable!

I can’t recommend Elle and the Ecommerce Assistant highly enough. Elle is so knowledgeable and spends lots of time and care explaining things. The office hours are invaluable and allow you to ask any question you may have. I would have spent hours looking up how to do stuff to my website without this membership and I wouldn’t have learnt 99% of the stuff on my own. My website would be nothing like it is without The Ecommerce Assistant membership. Thank you so much Elle!!

Elle's membership is invaluable, she's always on hand to answer questions about Shopify or Klaviyo and the masterclasses are really insightful. A great membership to be a part of!

Been in Elle’s membership for around 5 months now and it’s been an absolutely invaluable resource for improving my Shopify store and email marketing. I think it’s fantastic value for money too.

Working with Elle on a one-to-one basis to completely rework my website and overhaul my Klaviyo flows has been one of the best decisions I've made for my business.

I first heard about her through a recommendation, then spent a good while following her on Instagram and reading her emails before I committed. I wanted to get a real sense of how she worked before taking the leap, it felt like a significant investment, but looking back, it was absolutely worth it.

From the very start, the whole process felt easy and collaborative. We kicked things off with a call where we mapped out a shared vision for the site. I could bring my own ideas to the table, and together we worked through what was already there, what was pulling its weight, and what needed to go.

Before Elle, I'd built my website myself (three times on Shopify and once on Squarespace). It looked fine on the surface, but underneath it was a mess of gaps, workarounds, and things that just didn't work the way they should. She's completely transformed that. The back end is now just as considered and well-structured as the front end, everything actually functions properly, and, perhaps most importantly for me it's simple to manage day to day.

She's also shifted the way I think about email entirely. What used to feel like a chore I was supposed to be doing has become something I genuinely enjoy. We've reframed my Klaviyo flows so they feel intentional, on-brand, and actually valuable to the people receiving them.

In person, she's calm, organised, and incredibly focused. Nothing seems to throw her, and if she doesn't have an answer on the spot, she'll tell you honestly and come back with it, which, honestly, builds more trust than anything. There's a quiet confidence and reassurance to how she works. She does expect you to keep on top of your 'job list" (which she creates for you bi-weekly), but the accountability makes things happen!

If I had to sum her up, I'd say she's like having a pocket superpower on call.

I'll admit I was a little nervous going in, but she went far deeper than I anticipated, and the results reflect that. The website is stronger, the systems behind it are solid, and I feel genuinely confident in how everything runs now.

I wouldn't hesitate to recommend her (and have already done so to several business friends).

Love this community, it's been a real game changer for me! It's given me such a confidence boost on learning my new web building platform, and in turn email too, and it's provided accountability to stop web or email updates staying on the bottom of my list because they're too big or scary or let's be honest, boring! I've discovered that I actually really enjoy all these jobs I've been putting off for so long and I'm nowhere near as bad at it as I thought I would be - so a huge thank you to Elle and her community for facilitating that change in me - and my ecommerce! 🙌

Working with Elle has been game changing for us at NAMOONA. She audited our website and made practical improvements that not only made it look better but significantly more effective. She moved the navigation bar, helped us to transform our product pages and revolutionised our emails on Klaviyo. Most importantly, she empowered us to understand HOW to make these changes so we're now able to do more for ourselves rather than always relying on outside experts. We feel confident and ready to now power ahead. Would thoroughly recommend her to any ecommerce business!

Thank you Elle for all your help getting my Klaviyo flows sorted. Having someone so knowledgable to talk through ideas was super helpful. I have enjoyed seeing my mailing list grow over the last 6 months since we worked on it - amazing what a few small tweaks can do. Thank you!

Just sending you a huge thank you for all the work you have done on our website!! It looks amazing thank you so much! never thought I would/could have a website as beautiful as it looks.

My team and myself have really enjoyed working with you and would highly recommend you ! From our video calls to the little videos you sent to guide us through certain processes it was fab! Anyone that gets to work with you is lucky - your knowledge and expertise is greatly appreciated.

Thank you !

I booked a 1-1 session with Elle after following her on insta for some time. I needed some bespoke help with my Klaviyo and shopify, specifically setting up wait lists and landing pages for a few projects. Elle was super and talked me through each step of the process, she explained it so a novice could understand and added in some extra suggestions and value to make sure my popups and flows worked with these new features rather than against them. We also discussed some app recommendations and few other best practice updates for Klaviyo. I was sent detailed notes and a follow up recording so I could go back and watch any time I need. Will 100% be working with Elle again in the future. Highly recommend, please do not hesitate to book her.

Elle is my go to for clients for Shopify websites, I've also used her myself personally for another project. She is organised and methodical. Truly an expert in her field and I highly recommend Elle for your Shopify and Klaviyo needs.

I am really grateful to have had a one-to-one session with Elle and be part of her membership community. She explains things super clearly, gets to the point of what needs to be worked on and is extremely fast at resolving those edits and tweaks it's all too easy to put off yourself. She has extensive expertise in Shopify and Klaviyo and it's clear she really cares about supporting small businesses to run more effectively and grow. Either working one-to-one or as part of her community, I highly recommend working with Elle. It's like having a lovely, knowledgeable remote work colleague to ask direct questions to and feel confident in her advice.

It was a pleasure to work with Elle on our updated Shopify site. She was professional, responsive and friendly while being extremely knowledgeable and organised. The process was very smooth and completed in a timely manner. I would recommend Elle to any other small business owner. Many thanks to you Elle for our fantastic new website!

Working with Elle, the Ecommerce Assistant, was such a pleasure. She is approachable, generous with her knowledge and expertise, and her help enabled me to set up my Klaviyo account much more quickly and painlessly than having to work it out for myself. Thanks Elle!

Elle is a fantastic source of knowledge when it comes to Klaviyo and the wider landscape e-commerce. In training sessions she breaks things down simply and gives a great mix of overall advice and targeted actions. I highly recommend and will be returning for future sessions.

I've been meaning to overhaul my website for ages but just couldn't face it and didn't know where to start. Elle has taken the reins and done an amazing job of it! Nothing was ever a problem, all tasks completed on time, really confusing issues immediately understood - would 100% recommend

Elle is a fountain of knowledge. She has an excellent understanding of the platforms she uses and assists you to also understand it so that you can amend etc where needed. She is approachable and friendly! Highly recommend!

It's been a joy working with Elle on my new website. The move from Squarespace to Shopify felt overwhelming but I always felt in safe hands with Elle's expertise and guidance. Elle has real skill in looking at a website not only through the eyes of a Shopify expert, but also as a customer; having that commercial eye & always thinking about the customer journey is something I really valued. Elle was always so accommodating with my never ending questions and great at explaining things with her video demonstrations. It's been an absolute pleasure and I'm so thrilled with my new website- thank you Elle! xx

I just had a power hour with Elle to optimise my Klaviyo performance and we managed to get so much done! Elle is super knowledgable and managed to quickly resolve some issues (that I didn't even know about) while we were talking while also offering advice on how to improve my pop ups and email flows. It was lovely to have someone down to earth to bounce ideas around with, and who can explain quite a complex email system in simple terms to a non tech-y person like me! I highly recommend! Thanks Elle :)

I reached out to Elle for some help in switching email clients to Klaviyo and with general help with our shopify store. We had a brilliant call together going over a lot of things which were such a huge help. Her knowledge of Shopify and Klaviyo, as well as e-commerce as a whole is astounding, she really is an expert in her field. I look to her a lot for guidance and love reading her emails and Instagram posts which are always brilliant. I will certainly be looking to work with her again in the future, really cannot recommend her services enough. Thank you so much Elle for all you do for us non-techy business owners! Chloë

This is the second time i have worked with Elle. This time she worked with me on my website and set up email marketing. She is very knowledgeable and catered the service to my requirements. Very happy with the results.

Elle has been such a help with our new website, super knowledgeable about shopify and the customer experience and a much more personalised approach than an agency. Looking forward to working with Elle again in the New Year on Klaviyo

Getting help from The Ecommerce Assistant was the best decision! Elle was recommended to me by a mutual contact, and I was apprehensive at first about the investment because cash flow is always an issue with a brand new tiny business but it was a wise move. Elle was really patient with our mass of questions, made it clear what we'd cover in each session so I knew what to expect and was a calming educational voice during such a scary stage of our business growth. Our website is now functioning and thanks to Elle we have the skills to manage it day in and day out ourselves. Thank you ever so much, Elle.

I approached Elle when I was in the early stages of setting up my business and needed help with getting a website built. Elle has exceeded all of my expectations and it was the best investment I ever made. She designed and built my website from scratch. She did so effortlessly, on time, and imparted her knowledge & advice at every step along the way. Not only have I got the most beautiful online shop for my business with a seamless user journey, I’m now also armed with lots of knowledge in how to use shopify so I can make edits on my own.
Elle is a total joy to work with, she always goes above and beyond, and has continued to be super responsive and helpful when I’ve needed further advice. I’ve just signed up to her Klavyio course and I know it’s going to be brilliant.

Excellent training and free content. My go to whenever I have a question on Klaviyo or Shopify! Thanks for all your help Elle :)

I have been following the E-commerce Assistant for a while now & the advice is always spot on! I particularly enjoy receiving the emails & recommend working with them for all things ecom related! 🥰 thanks Elle!