Inbox Ready 💌
The Festive Email Workshop
Live workshop • Replay + Inbox Ready toolkit included
Thursday 8th October 10am
Be honest, do you know what emails you're sending this week? Next week?
If the answer's "not really," you're not behind. You're normal. Christmas email planning has a habit of turning into "I'll do that later" and then it's suddenly 2 weeks out and there's no plan and no time.
Here's the thing though: email converts better than any other channel you've got, and this is the one time of year you're actually expected to send more.
Busier inbox, yes, but also gift buyers who don't know you yet, shorter shipping windows, and a short window where sending more isn't spammy, it's just showing up to sell.
You don't need a content calendar sorted since June. You need ten solid ideas and a plan to actually send them.
That's what we're doing in this month's workshop.
What we'll cover:
Ten types of festive emails (with real examples for each) so you leave with more ideas than you'll actually need, and a plan for which ones are right for you, here's a taster of what we'll cover:
💌 Gift guides
By person, by theme, by whatever makes the decision easy for
💌 Shop by price
Helping people find something in their budget, fast
💌 The little extras
Gift wrap, handwritten notes, the things you do that are actually worth shouting about
💌 Yearly round-up & festive thank yous
The loyalty-building emails that write themselves
Plus I'll be answering those confusing Q4 questions like...
⁉️ How do I keep a balance between selling and nurtuting instead of everything turning salesy?
⁉️ Do plain text emails really work?
⁉️ How many emails do I need to send each week?
⁉️ How much should I send during Black Friday week without getting lost in the noise?
By the end of the workshop...
You'll have picked at least four email ideas that fit your brand, planned them out properly, ready to write and send.
Who this is for:
✔ You've got an email account ready to use (doesn't matter who it's with)
✔ You sell something people could gift
✔ You've got an email list (however small, genuinely, it doesn't need to be big)
✔ You want more sales from now until the end of the year
✔ You know you should be sending more emails over the next few weeks but aren't sure what to say
You don't need a big content library. You don't need to be "good at email" already. You just need a plan and simple emails to choose from.
Two ways to join:
Come as a member
Join Ecomm BFF:
From £125 + VAT / quarter
✅ Join Ecomm BFF and this workshop is already included, along with the Slack community, past workshops and fortnightly live calls. You get the workshop + on-going support during the busiest quarter of the year!
Just want the workshop?
Grab a ticket:
£35 + VAT
✅ One-off access to the live session, the recording and slides, plus the Inbox Ready Toolkit. No ongoing commitment.
What you get either way:
➡️ Live workshop on Thursday 8th October at 10am
➡️ Recording + slides sent afterwards
➡️ The Inbox Ready Toolkit: the email checklist, planner and 50-subject-lines to steal
➡️ 30 days access to Inbox Bestie: which will plan + write your next four emails
➡️ Time to actually plan your own emails on the call, not just watch
Your ecommerce fairy-godmother
Hi, I'm Elle, Shopify & Klaviyo coach for product brands who want more sales without more stress.
Over the past 15 years, I’ve helped 300+ small ecommerce founders:
- Simplify their websites
- Increase conversions
- Send more emails
- Stop overcomplicating everything
- Make more money from their product brand
Questions you might have:
My list is really small, is this still worth it?
Yes. People signed up to hear from you, and this is the one time of year they expect more from your inbox, not less.
I haven't got enough products for a gift guide
You almost certainly do, even a handful of products can be bundled into a guide. We'll cover exactly how.
Do I need to be already set up with Klaviyo or a fancy email platform?
No, every idea here works whatever you're sending from. Doesn't matter what platform or how many people are on your list.
What if I can't make it live?
The recording goes to everyone who's booked, so you're covered either way. If you want to ask a specific question, make sure you send it over to me beforehand so I can answer live. You'll also get the toolkit afterwards which will help you DO the work needed.
I'm already a member, do I need to book separately?
No, it's included in the membership. Just pop it in your diary now!
I'm not a member, what's the benefit to joining over just coming to the workshop?
For just £90 more, you get support for the rest of Q4 (the busiest time of the year) and I really want to help you maximise your sales in this period. Joining means you'll have access to live calls and Slack to ask questions and get feedback. You don't have to go through this quarter alone
