Get your email marketing working in 7 weeks (without the overwhelm)
A live, step-by-step Klaviyo course for Shopify store owners who are done guessing and ready to actually set up emails that drive sales.
Course starts in:
This is for you if:
- You know you should be using email… but haven’t properly set it up
- You’ve opened Klaviyo and immediately felt overwhelmed
- You’re sending the odd email but it’s not really doing much
- You don’t have flows set up (or they’re half done and confusing)
- You want email to actually bring in consistent sales (not just sit there)
Right now, email marketing probably feels like:
✸ Another thing on your never-ending to-do list
✸ Something you should understand by now
✸ A mix of guesswork, half-finished flows, and “I’ll come back to that later”
And the worst part?
You know there’s money being left on the table… you just don’t know where to start fixing it.
Klaviyo Kickstart is about taking you from:
❌ Making it up as you go
❌ Worried you've broken something
❌ Stuck in learning mode, not doing
❌ “I don’t know what I’m doing with email”
✅ Finally finding the time to get it done
✅ Get expert eyes on your work
✅ Leave each session with something ticked off
✅ “I have flows live, emails sending, and I actually get how it works”
What we'll do together:
✅ Foundations that actually make you money
✅ List growth that converts
✅ A welcome flow that sells
✅ Abandoned checkout recovery
✅ Implementation weeks (get it DONE)
✅ Live support + Q&A + next steps
You’re not learning and leaving, you’re building as you go
By the end of Klaviyo Kickstart, you’ll have:
By the end of Kickstart, you’ll have:
- A fully set up Klaviyo account that actually makes sense
- A working welcome flow bringing in new customers
- An abandoned checkout flow recovering lost sales
- A pop-up that’s growing your list daily
- Confidence in what to send and when
And most importantly?
Email will feel like a growth channel, not something you're avoiding.
★★★★★
"I couldn't have done it without Elle. Having the plug + play templates were priceless. The support she provides is invaluable."
What's included in the course?
Short modules, done-for-you templates and live implementation calls
7 weeks of live training
You’re not doing this alone. Each week, we’ll walk through exactly what to focus on so you’re not second-guessing or jumping between random tutorials.
Step-by-step homework
No fluff, no “figure it out later.” I’ll show you exactly what to click, where to go, and how to set things up so you can follow along and actually get it done. Or use the homework sheets to follow step-by-step instructions.
Replays (so you can catch up anytime)
Can’t make it live? No stress. You’ll have access to every session, so you can go back, rewatch, and implement at your own pace.
Implementation week
No new training, just time to do the thing. This is your chance to catch up, tweak, and get everything live without feeling rushed. And you can ask me questions too!
Q&A support
If something doesn’t make sense or isn’t working, you can ask. There'll be no guesswork, you simply pop me a question in our exclusive Slack group and I get back to you within 48 hours.
Templates + frameworks
You won’t be staring at a blank screen wondering what to write or build. You’ll have simple structures to follow, making everything quicker and easier to implement. That includes templates for fast design and custom GPTs to help you write.
★★★★★
"There is no way someone like me without tech experience could have the confidence to set up Klaviyo without expert help. It's an expensive and powerful tool which benefits greatly from expert guidance."
Liz, Flying Bobbins
★★★★★
“I found the course really enjoyable, Elle was always happy to answer any questions and explained things really well. Overall a very useful course that was easy to follow and left me feeling really confident about sending out emails.”
Sarah, Goose Home & Garden
★★★★★
“I achieved a lot, I know I never would have managed if I was trying to do it on my own! Having Elle's knowledge and guidance with templates, videos, live calls, checklists and Slack support meant I got through all the steps; reassured that I had everything set up correctly, with best practice in mind."
Jo, Tiny Scenic
What we'll cover each week:
Week 1
Foundations that actually make you money
We’ll set up your Klaviyo properly (the bits most people skip), so everything works with your website, not against it.
Think: settings, integrations, tracking, and making sure your list data is clean and usable.
Week 2
Your list growth sorted
We’ll create (or refine) your pop-up and embedded forms so you’re actually turning visitors into subscribers, without annoying them.
Because more subscribers = more sales (when done right).
And we'll start to look at email design by talking through templates.
Week 3
Implementation Week (no new stuff, just momentum)
No training this week, just time to implement what we’ve built.
You’ll have space to catch up, tweak, and actually get things live (with support if you need it).
Week 4
Your welcome (the one that does the heavy lifting) and abandoned flows ( (aka easy wins)
We’ll build a high-converting welcome flow that turns new subscribers into first-time customers. This is where most of your email revenue starts.
And we’ll set up your abandoned flows so you’re recovering sales you’re currently losing.
You'll leave knowing how flows work and being able to set up more (on your own) in future.
Week 5
Learn easy campaign strategy
Learn how to send campaigns (weekly/fortnightly emails) because flows + campaigns work together to keep customers interested and buying.
Week 6
Implementation Week (no new stuff, just momentum)
No training this week, just time to implement what we’ve built.
You’ll have space to catch up, tweak, and actually get things live (with support if you need it).
Week 7
Get it live + Q&A / next steps
We’ll troubleshoot, refine, and make sure everything is working properly.
Plus, I’ll help you understand what to focus on next so you don’t lose momentum after the course.
★★★★★
"This course is fab! Easy to understand and implement. I had a couple of questions and Elle is super fast to respond with great hands on advice! My sales have improved already! Couldn’t be happier and will definitely be enrolling on the other courses."
Rachel, Stich & Fable
★★★★★
"Great course! I couldn't have got my Klaviyo account up and running without help from Elle. Having the plug and play templates were priceless, and the support that she provides is invaluable."
Zara, Handmade by Zara
★★★★★
“This course was the perfect starting point for helping me action a move to Klaviyo, something I'd wanted to do for a while, but never got round to. It was at the right pace so everyone could understand steps needed, and I'm pleased I now have some flows up and running and already have some great results."
Priya, Pri Pri
Klaviyo Kickstart FAQs
Do I need to already be using Klaviyo?
Nope! You can come in completely fresh.
We’ll walk through the setup together from the beginning, so you’re not left guessing or trying to piece things together on your own.
If you already have Klaviyo set up (but it’s a bit messy or half-done), this will help you fix and refine it too.
Do I need to be on Shopify?
This course is designed specifically for Shopify store owners, as all the walkthroughs and examples are based on Shopify + Klaviyo working together.
If you’re not on Shopify, you can still learn from it, but it will be most relevant if you are.
I’m not “techy” will I be able to keep up?
Yes, this is exactly who it’s for.
I break everything down step-by-step and focus on what actually matters (not overwhelming you with every possible feature inside Klaviyo).
If you can use Shopify, you can do this, I promise.
When are the live calls?
The call dates are every Thursday at 10am:
🗓 28th May
🗓 4th June
🗓 11th June (Implementation week)
🗓 18th June
🗓 25th June
🗓 2nd July (Implementation week)
🗓 9th July
What if I can’t make the live calls?
No problem, you’ll get replays of every session within 24 hours plus you get detailed homework to follow step-by-step too.
You can watch in your own time and still follow along step-by-step.
(But if you can make it live, I’d highly recommend it, this is where you can ask questions and get unstuck quickly.)
How much time do I need each week?
Realistically, around 2–3 hours per week.
That includes the live call and some time to implement what we’ve covered.
There’s also a built-in implementation weeks, so you’re not constantly trying to keep up, you actually get time to do
Will you help if I get stuck?
Yes, that’s the whole point of this being live.
You’ll be able to ask questions, troubleshoot things, and get clarity as you go, so you’re not sitting there thinking “why isn’t this working?” on your own.
Plus you'll be invited to join my exclusive Slack group for questions between calls and feedback on what you're working on.
How much does it cost?
The course is a one-time fee of £595 + VAT (or you can pay in 3 at checkout)
Or you can choose to go VIP for £995 + VAT and you'll get your template designed for you + a 1:1 with me to use before the course starts or once we finish.
For this you get lifetime access to the training videos, templates and other resources, as well as 6 weeks of live calls to work ON the course together and get live teaching and feedback from me.
What will I actually have set up by the end?
By the end of the 6 weeks, you’ll have:
- A properly set up Klaviyo account
- A working welcome flow
- An abandoned checkout flow recovering sales
- A pop-up that’s growing your list
- A clear understanding of what to send and when
Not just ideas… actual things live in your business.
Is this for beginners or more advanced brands?
It’s best suited to beginners or early-stage email marketers who haven’t fully set things up yet.
If you’ve already got advanced flows, segmentation, and campaigns running consistently, this might feel a bit foundational and you're better off applying to work with me 1:1.
Why do I need to use Klaviyo?
Because it's the best email provider for ecommerce brands selling products online. Klaviyo is Shopify's recommended email platform, the integration between the two makes is simple to set up and then grow with you as it has so many features you can tap into.
Do you guarantee return on investment?
I can't guarantee when you'll make your money back, but if you set everything up and then keep using Klaviyo to send emails you should expect to see between 30% - 50% of your store revenue coming from this channel alone. Obviously email marketing is just one piece of the puzzle for ecommerce brands and you'll also need a great website, traffic coming to your website and other marketing channels working hard too.
What happens after the course ends?
You’ll leave with everything set up and a clear understanding of what to focus on next, so you’re not left thinking “what now?”
And if you want ongoing support, you’ll have options to continue working with me in my membership or 1:1.
Your ecommerce fairy godmother
I’m Elle, an ecommerce expert who’s helped 300+ small brands grow with Shopify + Klaviyo. I created this course because I saw how many founders had questions, big and small, about email marketing and literally nowhere to get answers. Let me help you feel supported, confident, and excited about email.
Small business owners I've helped use Klaviyo
Course doors closed
The doors to Kickstart are currently closed but you can still purchase the DIY version of the course here
