Website + Email Health Check
The simple numbers that tell you exactly what to fix next
You know you should be looking at your analytics. But every time you open Shopify or Klaviyo, it's a wall of numbers, and you're not sure which ones actually matter, so you close the tab and go do something else instead.
Use your data to tell you what to fix next
You don't need to understand every report and number in Shopify to grow your business. You need about six numbers, checked regularly, and a clear sense of what each one is telling you to do next. That's it.
This workshop walks through exactly which metrics matter for your website and your email marketing, what's actually a healthy number and what isn't, and a simple clean-up checklist for both, so you're not guessing what to focus on this month, you just know.
What's inside:
→ The essential website metrics
Sessions, conversion rate, average order value, top products, and return customer rate, explained without the jargon
→ What's actually a healthy number
Real, honest benchmarks, so you stop panicking over stats that are actually totally normal
→ The website clean-up checklist
Old banners, leftover seasonal copy, mismatched images, cluttered navigation, the small things quietly making your site feel out of date
→ The essential email metrics
Open rate, click rate, revenue, list growth, and deliverability, and what each one is really telling you
→ The email clean-up checklist
Old links, unfinished flows, dead-weight subscribers, and the foundations to check before adding anything fancy
→ How to actually find this in Shopify and Klaviyo
Where to click, what to look at first, no digging required
From:
❌ Avoiding your analytics because it all feels like noise
❌ Panicking over a metric that's actually completely normal
❌ A website and email list quietly cluttered with old seasonal bits and pieces
❌ "I should probably look at my data"
To:
✅ Knowing exactly which handful of numbers to check, and why
✅ Real benchmarks, so you know what's genuinely worth your attention
✅ Everything cleaned up and feeling current again
✅ A simple monthly habit that actually tells you what to work on next
This is for you if:
- You've got Shopify and/or Klaviyo, but genuinely don't know where to look or what the numbers mean
- You avoid your analytics because it feels overwhelming, not because you don't care
- You want a simple way to check in monthly, without it turning into a whole project
- You suspect your website or email list has a few leftover seasonal bits that need tidying up, but haven't got round to it
Let customers speak for us
What customers think about the store
Offers expert e-commerce support with extensive knowledge in Shopify and Klaviyo. Provides membership community, one-on-one consultations, audits, courses, and templates. Known for clear communication, quick responses, and practical guidance. Customers praise ...
AI-generated from customer reviews.
Your ecommerce fairy godmother
I'm Elle, an ecommerce expert who's helped 300+ small brands grow with Shopify and Klaviyo. I created this course because I kept seeing the same thing: founders who believed in email but had no clear starting point, and nowhere to get answers that actually made sense for a small product business.
13+ years in ecommerce. 9+ years with Shopify. 5+ years with Klaviyo. And genuinely obsessed with helping small brands make it work.
