Why your website isn't set up to sell (and how to fix it)
Here's what I see over and over again when I audit websites: it's very rarely one big thing. It's usually a handful of small, fixable moments where your site loses clarity, where someone has to think for a second too long, or can't quite tell if they're in the right place. And when people have to think, they leave.
This free workshop walks through the three places I check first on every single audit I do, why they matter more than almost anything else on your site, and exactly what to do about each one.
What's inside:
→ The clarity problem
Why "more traffic" usually isn't the fix, and what's actually stopping people from buying
→ Your click path
How to clean up your menu so people know exactly where to click, in seconds
→ Your homepage
What its one actual job is, and the simple hero section formula to get people clicking further in
→ Your product page
Why it's your real salesperson, and the difference between presenting information and actually selling
→ Real examples
Good and bad, so you can see exactly what to change
→ A simple checklist
To work through your own site, 10–15 minutes at a time
From:
❌ A website that's getting traffic but not sales
❌ Guessing why people aren't adding to basket
❌ Feeling like you need to overhaul everything at once
❌ A homepage and product page that just display your products
To:
✅ Knowing exactly which three areas are actually costing you conversions
✅ A clear, specific list of what to fix first
✅ Small, 10-minute changes you can make this week
✅ Pages that are actually doing the job of selling them
This is for you if:
- You're getting visitors to your site, but they're not converting into buyers
- You look at your own product pages and homepage and think "it's fine" but you're not sure if it's actually working
- You've never sat down and properly picked apart your own site with fresh eyes
- You want a clear starting point, not another 10-item to-do list that overwhelms you into doing nothing
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Your ecommerce fairy godmother
I'm Elle, an ecommerce expert who's helped 300+ small brands grow with Shopify and Klaviyo. I created this course because I kept seeing the same thing: founders who believed in email but had no clear starting point, and nowhere to get answers that actually made sense for a small product business.
13+ years in ecommerce. 9+ years with Shopify. 5+ years with Klaviyo. And genuinely obsessed with helping small brands make it work.
