Just because everyone else does something, doesn't mean you have to follow suit.
And your email sign up offer is no different.

In fact, standing out by offering something different can be a great way to capture your audience's attention.

When it comes to email pop-up sign up offers, there are plenty of alternatives to the typical 10% discount that we all see everywhere.  Because ultimately it's a competitive out there and you want to be able to entice new customers and drive conversions with your emails. That's why it's really important to get potential customers email addresses as soon as you can, so you can continue the conversation with them over on email.

But you may not be a fan of the typical 10% off, or as a small business, you may not be able to stretch your budgets to offer this type of discount.

So let's explore seven creative alternatives that will make your brand stand out from the crowd and allow you to offer something other than a discount:

1. Free delivery on first order

One of the most compelling alternatives to a 10% discount is offering free delivery on a customer's first order. People love freebies, and by removing the delivery cost, you're providing immediate value and a great incentive to make that first purchase.


2. Monthly prize draw entry

Everyone loves the chance to win something exciting. Consider running a monthly prize draw where anyone who signs up for your newsletter is automatically entered. This creates a sense of excitement and anticipation, making your email sign-up offer more engaging.


3. Free gift with purchase

A free gift with purchase is a fantastic way to encourage customers to join your email list and it also encourages that first order to be placed. By offering a valuable and relevant gift, you not only incentivise sign-ups but also increase the perceived value of their purchase.


4. Downloadable freebie

Create exclusive downloadable content, such as an eBook, checklist, or guide, that provides value to your customers. By offering this content as a sign-up incentive, you're positioning yourself as an expert in your field and building trust with your audience.


5. Voucher off over a minimum spend

Rather than offering a percentage discount, consider providing customers with a voucher or coupon that they can use on their next purchase above a certain spend threshold. This encourages customers to spend more while feeling like they're getting a special deal.


6. Access to a secret sale

Everyone loves feeling like an insider. Granting access to a secret sale exclusively for email subscribers can create a sense of exclusivity and urgency. Make your subscribers feel like VIPs by offering them early access or special discounts on select products.


7. First dibs on limited editions

If your business offers limited edition products or runs exclusive promotions, give your email subscribers the first opportunity to purchase. This not only rewards their loyalty but also creates a sense of urgency to act quickly before these special items are gone forever.

So what's the key to a successful sign-up offer?

When considering which alternative sign-up offer to choose, always put your customer first. Think about what they truly desire and what would make them willingly provide their email address to you. Understanding your target audience's preferences will help you create a sign-up incentive that resonates with them and increases the chances of conversion.

Finally, remember that you don't have to choose one and that's it forever. You can and should be testing and optimising with your email provider.

To determine which sign-up offer resonates most with your customers, consider using a tool like Klaviyo. With Klaviyo's A/B testing feature, you can test different offers against each other to see what your customers truly prefer. This data-driven approach will help you make informed decisions and optimize your email marketing strategy.

I hope you found these alternative sign-up offers inspiring and useful. If you decide to try any of these approaches, please let me know your experience. I would love to hear how it goes and celebrate your success together! 

Chat soon,

Elle x

November 28, 2023 — Elle Williamson
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Hi, I’m Elle. I specialise in all things ecommerce for small businesses selling and growing online. I created The Ecommerce Assistant to help busy brand owners make more sales on their online shop by teaching them how to use Shopify + Klaviyo.