Kickstart Your Klaviyo: Email Marketing Essentials

Online course

If you're a ecommerce brand selling products online, then you need to be harnessing the power of email marketing for your small business. And Klaviyo is the perfect partner for your Shopify website. This course provides step-by-step guidance to set up and manage Klaviyo effectively, helping you build stronger customer relationships and drive more sales.

£222.00
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Learn how to set up and use Klaviyo to reach more customers for your online shop 🛍

This course guides you through the email marketing essentials and provides step-by-step guidance to set up and manage Klaviyo effectively, helping you build stronger customer relationships and make more sales.

With practical tools, expert insights, and lifetime access, you'll be able to create professional email campaigns, automate workflows, and understand your audience - all without the need for outsourcing. It’s the ultimate resource for busy founders who want to take control of their email strategy and grow their ecommerce business.

Easy to follow videos

Access to training videos which you can slow down, speed up or pause making them easy to follow along and build as you watch. They are also fully searchable with transcription and closed captions if you prefer to read.

Ask me anything

Being a small business owner can be a lonely place. And learning online is no different. So I'm offering you a supportive hand-hold whenever you need it. You can submit questions whenever you get stuck and I'll answer them in my weekly office hours via email or video.

Start emailing more

I've cut out the overwhelm that can come with using Klaviyo and given you only the essential things you need to do to start using email marketing effectively for your Shopify store. The goal is always to make things easier and quicker and that's what this course promises

Who is this course for?

⏱ The busy entrepreneur: Juggling multiple tasks and looking for efficient, impactful ways to connect with their audience.

💻 The Shopify newbie: Just launched their store and eager to learn how to maximize email marketing from the get-go.

🧚🏻 The creative spirit: Enjoys crafting engaging content and needs guidance on how to align it with effective email strategies.

🛠 The resourceful DIY-er: Prefers handling marketing in-house and seeks a comprehensive, step-by-step guide.

✅ The perfectionist: Knows the powerful role email marketing can have, but is too afraid of getting things wrong setting up so never starts.

From setting up to selling 💚

Designed for Busy Founders
Get up and running with Klaviyo in just one week with 6 easy-to-follow modules and under 5 hours of video content. Perfect for small business owners who need actionable results fast.

Lifetime Access
Enjoy forever access to the course, including updates and new additions—your learning grows with your business.

Expert Guidance
Created by a Klaviyo partner with 12+ years of ecommerce experience, this course is tailored for Shopify store owners looking to elevate their email marketing.

Learn and Apply
Master integrations, segmentation, flows, campaigns, and more with hands-on resources like templates, cheat sheets, and idea folders that make implementation a breeze.

Ask Anything Support
Get personalized help when you need it—send your questions and receive detailed email or video responses during weekly office hours.

Searchable and Flexible
Access searchable, transcribed videos that fit into your schedule. Speed up or slow down playback to learn at your pace.

Perfect for DIY Owners
Ideal for those migrating from platforms like Mailchimp or starting fresh with email marketing. Learn how to confidently manage your email strategy without outsourcing.

Proven Tools and Templates
Utilize pre-made templates, cheat sheets, and workflows to save time and build effective campaigns with ease.

Scalable and Sustainable
Set up your email marketing foundation with confidence and gain the skills to manage and optimize it as your business grows.

Hosted on a User-Friendly Platform
Access everything via the intuitive Searchie platform, making your learning experience smooth and stress-free.

Who is this course for?

💌 You're using Shopify to sell products online

💌 You're migrating from Mailchimp, Mailerlite or another email provider

💌 You're just launching or you haven't focused on email marketing before

💌 You haven't got the budget to outsource email marketing

💌 You want to learn how Klaviyo is set up so you can manage it yourself

💌 You're ready to take email marketing seriously and make it a big part of your marketing strategy

What does the course include?

In this course you’ll find 6 jam-packed modules walking you through they kay areas to set your Klaviyo account up like a pro and 38 video lessons, which is everything you need to get your small business emailing with Klaviyo:

1. Integrations + settings

2. Lists + segments

3. Sign up forms

4. Easy email design

5. Setting up foundation flows

6. Sending your first campaigns

Plus...

Loads of free resources to help you actually use Klaviyo. An easy-to-edit Master Template (worth £79), Klaviyo Glossary, Segment Cheatsheet, Flow Copy Template as well as Canva Templates for icons, reviews and social links

6 modules with templates, video tutorials + resources

1️⃣ Integrations + settings
2️⃣ Lists + segments
3️⃣ Sign up forms
4️⃣ Email templates
5️⃣ Flows
6️⃣ Campaigns

Each module takes you through a key area of your Klaviyo account so you'll be learning all the foundations to set you up for success

INCLUDEd in the course

My small business email template

All you need to do is edit the templates settings to include your brand colours and TOV, then you'll have emails you love to send.

Lovely words from small businesses I've supported on Klaviyo
"Working my way through the course, I covered a lot of ground in a short space of time, from the basic set up to having all my initial flows in place. I couldn't have achieved everything I did in the same timescale on my own and I'm sure it would have been a much more frustrating experience without Elle's help."
— Philippa
"Moving from Mailchimp to Klaviyo initially felt like quite a daunting task, but it was really easy with lots of live guidance from Elle, including online tutorials and Zoom calls when needed. Elle is so lovely to work with and we feel there is always a friendly face there to answer our queries. As a company we couldn’t recommend Elle enough."
— Helen
“Elle is an incredible mentor when it comes to entering into the world of email marketing. She guided me through the technical side which I would never have managed alone, and gave me the knowledge and confidence to start communicating with my customers via email, growing my subscriber list and showcasing my new products.”
— Sophie
"Elle successfully completed a Klaviyo email project for us, leaving us absolutely thrilled with the results. With her deep understanding of ecommerce and friendly, approachable nature, Elle made the collaboration effortless and enjoyable. We highly recommend Elle to anyone in need of a talented ecommerce expert who consistently delivers outstanding results!"
— Lee
"I knew I wanted to up-level my email marketing game, but after setting up everything myself I wasn't really sure where to start! Working on templates, refreshing pop-ups and getting to grips with lists and segments, there was a huge amount of progress both visually and strategically to my Klaviyo account. Elle is knowledgeable, friendly and a huge cheerleader for small business."
— Jordan

What do you actually get access to?

→ 6 modules walking you through the key areas to have your Klaviyo account set up like a pro

→ 38 videos with a total watch time of 4 hours 40 minutes, meaning you can be all set up within a week (if you can commit an hour a day)

→ 1 email template to rule them all the template I've used myself and for other small businesses, which you can easily customise to your brand. This will make sending emails quicker!

→ 7 powerful resources including a Klaviyo glossary and cheatsheets to help you do the work faster. These will save you time as I use them with my Klaviyo clients

→ 3 idea banks so when your mind goes blank you've got inspiration from other small businesses email marketing

The cost of having an expert like me set up Klaviyo for you is around £2,500+

Follow the exact steps I use for other small businesses Klaviyo set up for just £199

Why learn from me?

💚 13+ years of ecommerce experience

💚 9+ years working with Shopify

💚 5+ years working with Klaviyo

💚 Worked with over 130+ small brands

💚 Founder of a thriving online shop Community

💚 Obsessed with learning about DTC

💚 A genuine small business cheerleader

💚 Oh and I'm super nice to learn from

Small businesses I've helped use Klaviyo to make more sales

Klaviyo Course FAQs

How long do I have access?

Forever. The course materials and videos are yours to access as long as you need them. If I add anything to the modles you'll also gain access to that too.

How do I access the course materials?

The course is hosted on Searchie, a fantastic and easy-to-use course platform. Once you've purchased the course, you'll get an email with how to access the platform and how to set up your Klaviyo account. As soon as you log in there is a welcome video which shows you around but if you do get stuck just pop me an email hello@theeecommerceassistant.com

Will you be updating the course?

If things change on Klaviyo, I'll make sure your videos and resources are updated to reflect this. But I won't be adding any new modules to the course, if you'd like to start taking your Klaviyo account to the next level, I'll have an advanced course coming soon or you can always work with me 1:1

Do I get to ask question if I get stuck?

Yes! The unique aspect of my online courses is that you do get access to me. I love working with clients 1:1 and I want to try and help as much as possible through my online learning too. So you can ask me any questions (related to the course materials) and I will respond in my weekly office hours via email or a how to video (if it requires me to show you in more depth) and these videos will also be accessible to everyone who takes the course

How long will the course take?

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Why do I need to use Klaviyo for my email marketing?

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Who is this course for?

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Do you guarantee return on investment?

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How much does it cost?

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Inside the course you’ll find everything you need to get started with Klaviyo:

6 simple modules
38 videos under 5 hours in total
7 resources
3 ideas folders
1 beautiful email template

£222.00