Kickstart your Klaviyo

The online course to teach small businesses how to use Klaviyo to connect with customers through email marketing


This course will guide you through how to set up and use Klaviyo email marketing for your online shop. With step-by-step videos of each key area of Klaviyo: Integrations + settings, lists + segments, sign up forms, email templates, flows and campaigns. You'll be taught by an ecommerce expert who genuinely cares about small businesses succeeding.

✅ Created by a Klaviyo partner, small business supporter and ecommerce expert with 12+ years experience

✅ Lifetime access included to all materials including searchable and transcribed how to videos

✅ Support included, ask ANY questions and you’ll get an email or video response in weekly office hours

Kickstart your Klaviyo

In this course you’ll find everything you need to get your small business set up on Klaviyo:

6 modules walking you through the key areas to have your Klaviyo account set up like a pro

38 videos with a total watch time of 4 hours 40 minutes, meaning you can be all set up within a week (if you can commit an hour a day)

1 email template to rule them all the template I've used myself and for other small businesses, which you can easily customise to your brand. This will make sending emails quicker!

7 powerful resources including a Klaviyo glossary and cheatsheets to help you do the work faster. These will save you time as I use them with my Klaviyo clients

3 idea banks so when your mind goes blank you've got inspiration from other small businesses email marketing

An ecommerce expert and genuine small business supporter. You can ask me questions when you get stuck, you're not doing this alone!

The cost of having an expert like me set up Klaviyo for you is around £2,000+

Follow the exact steps I use for other small businesses Klaviyo set up for just £399

The Klaviyo online course for small businesses

What does the course contain?

6 modules with walkthrough videos
→ Integrations + settings
→ Lists + segments
→ Sign up forms
→ Email templates
→ Flows
→ Campaigns

Helpful resources
→ Klaviyo glossary
→ Personalisation cheatsheet
→ Segment cheatsheet

Time-saving templates
→ Flow miro board
→ Flow copy template
→ Canva brand icons
→ Canva social icons

Ideas and inspiration
→ Folder of templates
→ Folder of flow ideas
→ Folder of pop up ideas

Who is this course for?

💌 You've got an online shop or ecommerce brand using Shopify

💌 You're migrating from Mailchimp, Mailerlite or another email providers

💌 You're just launching your brand or you haven't focused on email marketing before

💌 You haven't got the budget to completely outsource

💌 You want to learn how Klaviyo is set up so you can manage it yourself

💌 You're ready to take email marketing seriously and make it a bigger part of your marketing strategy

Why trust me to teach you?

🌟 12+ years of ecommerce experience

🌟 8+ years working with Shopify

🌟 4+ years working with Klaviyo

🌟 Worked with over 60+ small brands

🌟 A true expert in my field

🌟 Obsessed with learning about DTC

🌟 A genuine person who cares about small businesses succeeding

🌟 Oh and I'm super nice to learn from

Follow my easy how-to videos

6 modules with templates, video tutorials + resources

1️⃣ Integrations + settings
2️⃣ Lists + segments
3️⃣ Sign up forms
4️⃣ Email templates
5️⃣ Flows
6️⃣ Campaigns

Each module takes you through a key area of your Klaviyo account so you'll be learning all the foundations to set you up for success

Easy to follow videos

In this Klaviyo course you get access to video walkthroughs which you can slow down, speed up or pause so that you can easily follow along and build as you watch. They are also fully searchable with transcription and closed captions if you prefer to read the materials.

Ask me anything

Being a small business owner can be a lonely place. And learning online is no different. So I'm offering you a supportive hand-hold whenever you need it. You can submit questions whenever you get stuck and I'll answer them in my weekly office hours via email or video.

Start emailing more

I've cut out the overwhelm that can come with using Klaviyo and given you only the essential things you need to do to start using email marketing effectively for your Shopify store. The goal is always to make things easier and quicker and that's what this course promises

Lovely words from small businesses I've supported on Klaviyo
"Moving from Mailchimp to Klaviyo initially felt like quite a daunting task, but it was really easy with lots of live guidance from Elle, including online tutorials and Zoom calls when needed. Elle is so lovely to work with and we feel there is always a friendly face there to answer our queries. As a company we couldn’t recommend Elle enough."
— Helen
“Elle is an incredible mentor when it comes to entering into the world of email marketing. She guided me through the technical side which I would never have managed alone, and gave me the knowledge and confidence to start communicating with my customers via email, growing my subscriber list and showcasing my new products.”
— Sophie
"Working with Elle has been an absolute pleasure. She understood my brand and customers from the off and helped bring to life our email strategy using Klaviyo and all of it’s features. She’s hugely knowledgable, personable and fun to work with too.”
— Jen
"Working with Elle has been such a pleasure. Elle is very knowledgeable on both Klaviyo and Shopify and shares this knowledge in a patient, uncomplicated way. I'm looking forward to put everything I've learned into practice!"
— Jo
"Elle successfully completed a Klaviyo email project for us, leaving us absolutely thrilled with the results. With her deep understanding of ecommerce and friendly, approachable nature, Elle made the collaboration effortless and enjoyable. We highly recommend Elle to anyone in need of a talented ecommerce expert who consistently delivers outstanding results!"
— Lee
"I knew I wanted to up-level my email marketing game, but after setting up everything myself I wasn't really sure where to start! Working on templates, refreshing pop-ups and getting to grips with lists and segments, there was a huge amount of progress both visually and strategically to my Klaviyo account. Elle is knowledgeable, friendly and a huge cheerleader for small business."
— Jordan
Ecommerce expert + educator

Hi, I'm Elle

I specialise in all things ecommerce for small and growing online businesses. I created The Ecommerce Assistant to help busy brand owners make more sales on their own websites by teaching them how to use Shopify + Klaviyo

Kickstart your Klaviyo FAQs

How long do I have access?

Forever. The course materials and videos are yours to access as long as you need them. If I add anything to the modles you'll also gain access to that too.

How do I access the course materials?

The course is hosted on Searchie, a fantastic and easy-to-use course platform. Once you've purchased the course, you'll get an email with how to access the platform and how to set up your Klaviyo account. As soon as you log in there is a welcome video which shows you around but if you do get stuck just pop me an email

Will you be updating the course?

If things change on Klaviyo, I'll make sure your videos and resources are updated to reflect this. But I won't be adding any new modules to the course, if you'd like to start taking your Klaviyo account to the next level, I'll have an advanced course coming soon or you can always work with me 1:1

Do I get access to you for help?

Yes! The unique aspect of my online courses is that you do get access to me. I love working with clients 1:1 and I want to try and help as much as possible through my online learning too. So you can ask me any questions (related to the course materials) and I will respond in my weekly office hours via email or a how to video (if it requires me to show you in more depth) and these videos will also be accessible to everyone who takes the course

Small businesses I've worked with on their ecommerce