Shopify Success Checklists
Your website might be losing sales right now and you might not even know where.
Six checklists that show you exactly what to fix, without the tech overwhelm.
£30 + VAT (instant download)
Everything stopping your website from making more sales...
You know when someone lands on your website, has a look around, and then just... leaves?
No purchase. No message. Nothing.
And you're left wondering, was it the product? The price? Did they even find what they were looking for?
Most of the time, it's none of those things.
It's something small. A missing trust signal. A confusing menu. A product page that doesn't quite do the product justice. The kind of thing that's easy to fix once you know it's there but completely invisible when it's your own website you're staring at every day.
That's exactly what these checklists are for.
Stop guessing why your website isn't converting
These are the exact things I look at when I audit a website, now in a simple, printable format so you can DIY:
✅ Are you giving customers a great experience?
✅ Does your website feel trustworthy?
✅ Does your homepage have the essentials?
✅ Is your menu easy to navigate?
✅ Do your collection make it easy to browse?
✅ Does your product page actually sell?
Work through them to spot the gaps. Come back to them whenever you make changes. Print them out, tick things off, and actually see your website improving.
How it works
Download instantly.
You get an editable Google Doc straight to your inbox. Print it, save it, use it, no app, no login, no faff.
Audit your own website.
Go through each checklist and tick off what you've already got. The gaps will become obvious fast.
Fix what needs fixing.
Each checklist tells you what to look for and what good looks like, so you're not just spotting problems, you're solving them.
Come back to it.
These aren't a one-time thing. Every time you update your site or launch something new, run the checklist. Takes minutes.
Who it's for
If any of these sound like you, this is your next move:
- You've had your shop for a while but sales feel inconsistent and you suspect the website might be part of the problem
- You're just starting out and want to make sure you're not missing anything obvious before you start driving traffic
- You've been meaning to "sort the website" for months but don't know where to actually start
- You're doing everything yourself, and you want expert guidance without paying for a full audit
★★★★★
"There were quick wins that took 2 minutes but also steps to future proof my website as my business grows."
★★★★★
"Some of them were just little things I hadn’t thought of but make a big difference."
★★★★★
“Honestly one of the most life-changing things I stumbled across whilst setting up my small business!"
FAQs
Will I actually be able to implement the changes?
Yes and if you get stuck, the Ecomm BFF membership is where you can ask questions and get direct support from me. It's the natural next step if you want a hand putting things into action.
I'm not very technical. Will I be able to understand?
These checklists have been designed specifically for small business owners using Shopify and they are totally beginner friendly. They're written in plain English. No jargon or assumed knowledge. If it's on the list, it's because it matters and I'll explain why.
Can these checklists really help me increase my sales?
Yes! These are the things I look for when auditing a website. By doing it yourself, you can then making relevant changes fast, and you'll be creating a better user-experience which will give your sales a friendly nudge in the right direction.
My website is already pretty good. Do I need these?
Maybe! But in my experience, even shops that look great are often missing small things that can cost them sales. Worth checking and going back to basics. Sometimes the thing we look at most (our website) becomes invisible to our eyes!
Your ecommerce fairy godmother
I'm Elle. I've spent 15+ years working in ecommerce, and for the past few years I've focused specifically on helping small, founder-led product businesses sell more on their own websites.
I see a lot of Shopify stores. And the same gaps come up again and again, not because people don't care, but because nobody ever told them what to look for.
These checklists are my way of putting that knowledge in your hands directly.
