Shopify 101: The Online Shop Starter Kit

"An amazingly comprehensive book of brilliance" Melissa

This step-by-step guide gives you the building blocks you need to establish a successful ecommerce business along with bite-size Shopify advice you can action yourself to create an online shop that converts.

As well as the ebook and checklists which help you audit your own website, you also get access to three extra resources:

→ Mini course: How to choose a Shopify 2.0 theme 
→ Guide: 4 essential emails your online shop needs 
→ Toolkit: The pages every online shop needs

Checklists for you to take action with

Created for small businesses using Shopify

Learn what your website needs and why

Shopify 101

This guide gives you the tools to look at your website through the eyes of an ecommerce expert so you can create something professional and powerful for your small business

You’ll find 9 chapters inside:

→ Shopify themes and benefits of  2.0

→ 10 pages every online shop needs

→ How to create a homepage that sells

→ Implementing your brand - it’s all about trust and feeling

→ How to put the customer at the heart of your website

→ Navigation and creating the perfect customer journey

→ Collection pages and how to use them effectively

→ Product pages which convert browser to buyers

→ The importance of email marketing - Shopify’s perfect partner

Audit your own website

Checklists you can use on your own online shop

✅ Is your homepage welcoming?
✅ Is your homepage mobile optimised ?
✅ Trust and feel checklist
✅ Is your menu easy to navigate?
✅ Super easy to shop collection pages
✅ The perfect product page checklist

Each checklist is provided in a printable format so you can use them to audit your own website

LEARN from an ecommerce expert

Look at your website with fresh eyes

→ We all get blinded by the things we create and creating an online shop is hard work

→ Because it's not just a website. It's got to build trust, be easy to use and sell things

→ I'll show you how to make changes to your website that you otherwise wouldn't see yourself

Lovely words from small businesses I've supported on Shopify
"Just had a power hour with Elle to support me with the transition of a new theme for my Shopify website and upgrade to 2.0. Elle had some fantastic recommendations that will be easy for me to implement and make a huge impact on my site. Can’t wait to get cracking!"
— Kerry
"Elle is incredibly knowledgeable and clear about what works and doesn't work so well on a Shopify website. It's all a continual process, and there is always so much to learn, but she is able to meet you at your level and give you the advice you need to get to the next stage. I came away with a list of things to do and loads of ideas of how to improve my site. Highly recommend her power hours!"
— Sarah
"I worked with Elle on improving my site. She is super knowledgeable and her guidance was very helpful. Our sessions were hands-on where she demonstrated how some of the suggestions could be implemented - this was really valuable. Elle is easy to work with - I would definitely recommend :)"
— Komal
"I'm so glad to have found Elle! I have really enjoyed working together and pleased to say we have more work planned. She is an expert in her field and has helped me enormously planning and executing my website upgrade. I highly recommend working with her."
— Eleanor
“Elle was so wonderful to work with, she is very knowledgable and it was great to do a few training hours with her which enabled me to complete my transition from Squarespace to Shopify. It was so nice to have Elle guide me through everything that I needed to do, and hold me accountable to actually doing it! I think if I hadn’t have met Elle I probably never would have completed my new website as I found it far too daunting.”
— Lisa
Ecommerce expert + educator

Hi, I'm Elle

I specialise in all things ecommerce for small and growing online businesses. I created The Ecommerce Assistant to help busy brand owners make more sales on their own websites by teaching them how to use Shopify + Klaviyo

The Online Shop Start Kit FAQs

How long do I have access?

Forever. The kit is a PDF download which you can keep and use forever. Please remember that it's only for you and not to share it round with your friends.

How do I access the kit?

The guide will be delivered to you via email as a PDF file which you can download and keep. If you have any problems just pop me an email

Will you be updating the kit?

As this is a PDF download which has taken me time to write and compile examples for I won't be able to update it and send everyone a new copy. If major things change on Shopify, I may release a new version in future but you can always stay up-to-date with any news via my email list which you can join here.

Do I get access to you for help and questions?

Unfortunately not. This is a resource for you to read and use yourself in your own time. If you have any questions or want to discuss working together to further your knowledge of ecommerce then please do get in touch or take a look at my training packages.

Customer Reviews

Based on 2 reviews
Melissa Critchley
Your new go to guide

If you are new to Shopify or ecommerce this will become your new go to guide - you'll want to dip into it time and again. Elle has been extraordinarily generous with her knowledge and expertise and I WISH I had had access to this when I started my web build journey

Very simple and straightforward

Very simple and straightforward, easy to read, gets to the point (I like the 'no fluff' style) 😉

I like the checklists included in some of the chapters as they provide something to think about. Love the 'Elle recommends' bit too!

Also I like it because it’s not just a guide to build a Shopify website but also provides very insightful and valuable information around marketing and positioning a brand in the correct way so you get more through this than just learn how to build a website that converts.

Small businesses I've worked with on their ecommerce