Browse to Buy

Why your collection pages are costing you sales

Your product pages are strong. Your homepage looks good. But somewhere in between, people are leaving and it's usually the page nobody thinks about: your collection pages.

✸ £30 + VAT (instant download) ✸

Create collection pages that help people buy

Most founders treat collection pages like a shelf, somewhere to store products until someone clicks into one. But customers use them very differently. It's where they decide if you've got what they're looking for, whether to click further in, or whether to leave the site altogether. Get it wrong, and up to one in five people just give up and go.

This workshop walks through exactly what a collection page needs to do its job properly: clear titles, useful filters, consistent imagery, and smart merchandising, so people find what they want faster, browse more, and buy more.

What's inside:

→ Why collection pages matter more than you think
Te real numbers behind why easy browsing means significantly higher conversion

→ The must-haves
Clear titles and descriptions, useful filters, strong product cards, consistent imagery, and the right number of products

→ How to actually merchandise your collections
Ordering products like a shopkeeper, not a cataloguer, so bestsellers and new stock get seen

→ The nice-to-haves worth exploring
Badges, colour swatches, subcollections, promo tiles, and review stars, and when each one is actually worth the effort

→ Common mistakes
Confusing titles, hidden bestsellers, inconsistent images, and filters that frustrate more than they help

🌟 Bonus Checklist 🌟 The Collection Page Fix-Up
A phased, tick-off task list so you know exactly what to do first, what needs an app, and what to just maintain going forward

From:

❌ Collection pages that just store your products

❌ Guessing why people aren't clicking through to your product pages

❌ A random, messy grid of products

❌ Filters (or no filters) that frustrate people

To:

✅ Pages that actively guide people toward buying

✅ Knowing exactly what's creating friction

✅ Strategic ordering that puts your bestsellers and new arrivals where people will actually see them

✅ Filtering that actually helps customers find what they want, fast

This is for you if:

  • Your product pages are solid, but people still aren't buying as much as you'd expect

  • You've never really thought about your collection pages as anything other than "where the products live"

  • You're not sure if your filters are helping or just adding clutter

  • You want a clear, step-by-step list of what to fix first, not just a pile of ideas
Meet the founder

Your ecommerce fairy godmother

I'm Elle, an ecommerce expert who's helped 300+ small brands grow with Shopify and Klaviyo. I created this course because I kept seeing the same thing: founders who believed in email but had no clear starting point, and nowhere to get answers that actually made sense for a small product business.

13+ years in ecommerce. 9+ years with Shopify. 5+ years with Klaviyo. And genuinely obsessed with helping small brands make it work.