Welcome to Ecomm BFF
The membership for online shop owners struggling to figure out your Shopify websites, email flows, and (let's face it) anything techy. This is the place where small business owners learn, fix, and grow together .
Ecomm BFF is not just for learning Shopify + Klaviyo. It gives you the confidence of knowing help is there, progress is happening, and you’re finally doing this with support.
✅ Go from “what should I be doing?” to “here’s what’s next.”
No more guessing or Googling. You’ll have a plan and expert support to guide you.
✅ Turn your Shopify site into a sales tool, not a stressor.
From homepage tweaks to product page polish, you’ll know how to make your website actually work for you.
✅ Get answers fast so you don’t stay stuck.
Ask anything in the Slack group and get honest, expert responses (and cheerleading) when you need it most.
✅ Stop building your business in a vacuum.
Inside Ecomm BFF, you’ll join a warm + welcoming group of founders who get it and have your back.
✅ Replace overwhelm with structure.
With monthly themes, live calls, and resource libraries, you’ll know exactly what to focus on (and what can wait).
Join the membership that makes running your online shop feel doable (and a little less lonely)
This is for you if:
- You're a mission-led lifestyle brand founder who wants to bring your products to like minded people
- You’re using Shopify to sell products online - whether you’re just launching or looking for regular orders every month
- You’ve been DIY’ing everything, Googling for answers, and still not sure if you’re “doing it right”
- You’re running your online shop solo (or with a tiny team) and need fast support, not another 10-module course
- You feel like you're spinning plates. Email, ads, tech, conversions and wish someone would just tell you what to focus on next
- You want a go-to place to get feedback, guidance, and tools from someone who actually understands ALL of ecommerce
- You’re done with isolation and ready to grow inside a community that actually shows up to support you
What it feels like inside Ecomm BFF:
💜 “I know I won’t be stuck for long.”
Members join because they don’t have the time (or patience) to trawl help centres. Inside, there’s instant reassurance, real-world answers, not endless Googling.
💬 “I never feel silly asking questions.”
People talk openly about how rare it is to find a space where nothing feels too basic. Questions are met with kindness, not judgement, every single time.
✔️ “I come away knowing exactly what to do next.”
Instead of vague advice, members get clear steps they can actually follow. Things stop feeling overwhelming and start feeling doable.
💪 “I trust myself managing my site now.”
Over time, members feel braver trying things out, making decisions, and managing Shopify and Klaviyo without fear. One member even shared their Shopify revenue is up 156%.
🤍 “I’m not alone anymore.”
Running an online shop can be isolating. Members consistently say the community support is just as valuable as the expertise often calling this the only membership they’ve never considered cancelling.
Are you ready?
Stop trying to figure everything out alone and start building your business with calm, confidence, and support.
You'll go:
❌ From feeling silly asking questions
❌ From tech overwhelm and endless Googling
❌ From avoiding your website
❌ From feeling alone in your business
❌ From unfinished tweaks and second-guessing
❌ From feeling like your always learning and never doing
To this:
✅ To asking confidently and getting kind, clear answers
✅ To knowing exactly what to do next
✅ To feeling confident managing it yourself
✅ To having expert support and a community that gets it
✅ To clear steps, real progress, and momentum
✅ To knowing you can ask 'what's my next task' anytime
What you'll get as a member:
Ask for help when you need it. Stuck on Shopify? All out of email ideas? Or maybe you just need some support and solidarity from other small business owners. Our private Slack channel is the best place to get instant advice.
✧ Slack is open 24/7 and you'll get a reply with 72 hours (usually faster)
Get bi-weekly support and answers to those thoughts keeping you up at night about your website + emails. You can come and ask me anything or just have a chat with other business owners.
✧ Office hours are every other Wednesday at 10am
We'll delve deep into one key ecommerce topic in our monthly workshop. You'll learn what you should be doing and how to do it so you can spend time working on your website + emails.
✧ Workshops are held monthly
Feedback
You can submit pages on your website, emails your sending or anything ecommerce related for feedback at any time. You'll get my expert advice and tips for how to improve.
You'll get weekly tasks, based on our monthly topic, to help you actually get the work done. Everything is broken down into easier steps so you won't feel overwhelmed.
I invite the best experts in their field to deliver masterclasses on all the things you need to know about running an online business, and I only choose people that I know you need to learn from.
All calls are saved within the hub for you to watch back whenever you need to (+ you can watch on 1.5x with captions). There's also training videos here to help you make the changes you need to.
You'll get your own special discount code to receive 20% off ALL my courses and digital products, and there's discounted 1:1 sessions only available to Ecomm BFF members.
"It's like having a Shopify + Klaviyo wizard in your pocket!"
Your ecommerce fairy godmother
Because you don’t just need information. you need someone who can translate it into real life steps.
I’m Elle, and I’ve spent 15+ years helping small business owners make sense of Shopify, email marketing, and the messy middle of running an online shop, without the jargon, judgement, or overwhelm.
I'll be calm, in the chaos
I help you cut through the noise, focus on what actually matters, and stop spiralling when something feels confusing or breaks. Things feel calmer and suddenly doable.
I'll give you clear steps to follow
No jargon, no theory. I break things down into simple, practical steps so you always know what to do next, and can actually finish the task without overwhelm.
I'll meet you where you are
You’re never judged, rushed, or made to feel behind. Whether you’re brand new or refining what you’ve built, you’re supported with kindness, real-world answers, and someone genuinely in your corner.
Real stories from members:
“Elle literally took me step‑by‑step through switching hosts. As a time‑poor owner, I love asking 'what are the next 3 steps?' and getting answers.”
Hannah, Hannah Weston Jewellery
“This was the push I needed to start working ON my business. I can put my questions in Slack and they'll be answered promptly, + the masterclasses are so useful.”
Kim, Craftly
“I’ve found that others seem to ask the questions I didn’t know I needed to ask and so I’m always learning about my Shopify site and constantly making tweaks and improvements.”
Emma, Eldenwood Craft
Members say Ecomm BFF is the only membership they’ve never considered cancelling
Ecomm BFF Membership FAQs
What makes this different from other memberships?
Two things members mention again and again:
- You get real-world, practical answers, not just theory.
- You feel genuinely supported, like a best friend is actually in your corner.
That’s why so many say it’s the only membership they’ve never considered cancelling.
I’m short on time, will I actually use this?
This comes up a lot.
Members often say the biggest value is saving time, getting direct answers instead of searching forums, and clear steps instead of second-guessing. Even dipping in when you’re stuck makes a difference.
Plus if you don't make some time to work on your website and emails you can't expect to grow.
What if I can’t make the live calls?
No worries, everything is recorded and available in our training hub. But making calls live is really beneficial, even if you don’t have a question as you get to listen in on what other small business owners are doing.
Is this right for me if I’m not “techy”?
Yes, especially if you’re not techy.
Most members join feeling overwhelmed by Shopify or email and worried they’ll ask “stupid” questions. You won’t. Everything is broken down simply, step-by-step, and explained in plain English.
What if I’m brand new to Shopify or Klaviyo?
You’ll be in very good company.
Members join at all stages, from brand new to refining an established store. You’re met exactly where you are and guided to the next sensible step, not dumped with information you’re not ready for.
What if I’ve already set things up, will this still be useful?
Yes. Many members join after migrating themes or setting up Klaviyo and realise they want clarity, confidence, and better decisions, not just setup help.
This is about understanding what you have, improving it, and knowing what actually matters.
Is this just for Shopify and Klaviyo?
That’s our main focus, but many members also ask about ads, SEO, content, and systems and we cover those too. But primarily the questions and support revolve around website + email optimisation.
What if I don’t know what questions to ask yet?
That’s completely normal.
You’ll learn just by being inside, seeing what others ask, hearing discussions, and realising “oh… I should check that too.” Confidence builds naturally over time.
Is this more about learning or being told what to do?
It’s about support, not pressure.
You’re guided, not judged. Encouraged, not overwhelmed. Members often say they feel calmer and more confident, not rushed or pushed.
I will always give you honest, practical advice that I believe will benefit your business.
What if I join and realise it’s not the right fit?
That’s okay.
This is a supportive space, not a hard sell. Most people stay because they feel the value quickly, but you’re never trapped. When joining the monthly option, you can cancel anytime, no questions asked. And there's no minimum commitment.
Will I get personalised advice from Elle?
Yes! Post in Slack anytime and I’ll get back to you within 72 hours (but it’s usually much quicker) or come to Office Hours for live support. I genuinely give you personalised advice and ideas.
But if you feel you need deeper support and want to work with me 1:1, then you can upgrade to PLUS membership which gives you monthly 1:1 calls OR you can book an ad-hoc call anytime.
Join monthly:
£47 / per month
✅ No contract, cancel anytime
- 24/7 Slack support
- On‑demand training hub
- Bi‑weekly 'Office Hours'
- Monthly deep‑dive workshops
- Expert masterclasses
- 20% off courses + 1:1s
Join plus:
£297 / per month
✅ Monthly 1:1 strategy calls
✅ Limited spaces available
✅ BONUS audit of your website or emails
- 24/7 Slack support
- On‑demand training hub
- Bi‑weekly 'Office Hours'
- Monthly deep‑dive workshops
- Expert masterclasses
- 20% off courses +1:1s
