You’ve built your Shopify website - now let's make email your secret weapon.
This on-demand, step-by-step course is designed for busy DIY founders like you, so you can stop procrastinating and start sending emails that actually make sales—without any stress or guesswork.
✅ You know email could really move the needle, but Klaviyo feels too complicated.
❌ Every time you log in, the tech side makes your heart sink.
✅ You’re ready to use email to talk to customers without relying on Instagram or Facebook.
❌ But “flows” and “segments” sound like another to-do nightmare.
You're not alone. And this course is here to help.
The no-fluff course for ecommerce founders who want to set up email marketing the right (and easy) way.
Structured modules + done-for-you templates
(Just edit brand colours and copy, hit send)
Get new people joining your list everyday with an optimised pop up which I know works for small businesses. All you need to do is add your offer and branding.
Created for small businesses, this template makes sending emails easy and fast. Simply edit the settings to include your brand colours, content and TOV.
Setting up flows sounds scary and you don't want to get the 'techy' bits wrong. So you get my welcome, abandoned browse and abandoned checkout flow templates for you to simply add content to.
Watch short, searchable videos with captions, perfect when you're on the go
No design headaches or faffing. I'll pop into your account, add the template, you simply edit.
Think of me as your big sister helping you through the tricky parts without fluff and always keeping it simple.
Get your automations live then keep your business growing long after launch.
Philippa, Bloom Puzzles
✅ You believe in email, but can’t face another confusing tech setup.
✅ You're stretched thin and emails keep getting pushed to the bottom.
✅ You've paid for Klaviyo but only used it for basic newsletters.
✅ You want it done right so you can feel confident staying on top of it.
Join now and start turning Klaviyo into a consistent sales channel without any overwhelm.
👉 £222 - Instant access
→ 5 modules with training videos taking you through the key areas to have your Klaviyo account set up like a pro.
→ 38 videos with a total watch time of under 4 hours, meaning you can be all set up within a week (if you can commit an hour a day).
→ A master email template, pop up template + three flow templates which I've used myself for other small businesses. You just customise to your brand makeing setting up so much quicker!
→ Resource hub including a Klaviyo glossary, segment cheatsheets, how to add GIFs to your emails and more. Help you do the work faster and learn as you go.
→ Examples + inspo from other small business emails so when your mind goes blank you've got inspiration to use.
The cost of having an expert set up Klaviyo for you is around £2,500+
💚 13+ years of ecommerce experience
💚 9+ years working with Shopify
💚 5+ years working with Klaviyo
💚 Worked with over 130+ small brands
💚 Founder of a small business membership
💚 Obsessed with learning about DTC
💚 Oh and I'm super nice to learn from
Zara, Handmade my Zara
You have lifetime access to the course. The course materials and videos are yours to access as long as you need them. If I add anything to the modules you'll also gain access to that too.
The course is hosted on Membership.io, a fantastic and easy-to-use course platform. Once you've purchased, you'll get an email with how to access the course and how to set up your Klaviyo account. As soon as you log in there is a welcome video which shows you around but if you do get stuck just pop me an email.
If things change on Klaviyo, I'll make sure your videos and resources are updated to reflect this. But I won't be adding any new modules to the course, if you'd like to start taking your Klaviyo account to the next level, I'll have an advanced course coming soon or you can always work with me 1:1
Yes, you can either get on-going support in my Community membership or book a 1:1 with me from the course portal. If you're stuck with something in the course, just pop me an email first and I'll try to help.
The full course has under 4 hours of videos so you could do it in a day if you wanted to. As this is the essential set up course if you can commit an hour a day it should take you one week. Then you'll have your Klaviyo account up and running ready to start sending emails and growing your audience.
Because it's the best email provider for ecommerce brands selling products online. Klaviyo is Shopify's recommended email platform, the integration between the two makes is simple to set up and then grow with you as it has so many features you can tap into.
This course is designed for small business owners with Shopify websites who want to start taking email marketing seriously.
💌 You're migrating from Mailchimp, Mailerlite or another email providers
💌 You're just launching your brand or you haven't focused on email marketing before
💌 You haven't got the budget to completely outsource
💌 You want to learn how Klaviyo is set up so you can manage it yourself
I can't guarantee when you'll make your money back, but if you set everything up and then keep using Klaviyo to send emails you should see up to 50% of your store revenue coming from this channel alone. Obviously email marketing is just one piece of the puzzle for ecommerce brands and you'll also need a great website, traffic coming to your website and other marketing channels working hard too.
The course is a one-time fee of £222. For this you get lifetime access to the training videos, templates and other resources. If you need extra help you can book a one-off 1:1 for £250 or join my online shop Community for £33 per month.
"Working my way through the course, I covered a lot of ground in a short space of time, from the basic set up to having all my initial flows in place. I couldn't have achieved everything I did in the same timescale on my own and I'm sure it would have been a much more frustrating experience without Elle's help."
"Moving from Mailchimp to Klaviyo initially felt like quite a daunting task, but it was really easy with lots of live guidance from Elle, including online tutorials and Zoom calls when needed. Elle is so lovely to work with and we feel there is always a friendly face there to answer our queries. As a company we couldn’t recommend Elle enough."
"This course was excellent!! So useful and easy to get set up for a total newbie to Klaviyo. The templates are a game changer! Elle is so knowledgeable and approachable too."
"I knew I wanted to up-level my email marketing game, but after setting up everything myself I wasn't really sure where to start! Working on templates, refreshing pop-ups and getting to grips with lists and segments, there was a huge amount of progress both visually and strategically to my Klaviyo account. Elle is knowledgeable, friendly and a huge cheerleader for small business."
Stop Googling and start growing. Click Buy now, get access and build your email strategy (finally).
Let’s do this together.
