Kickstart Your Klaviyo: Email Essentials Online Course

Ready to stop procrastinating and start making Klaviyo work for your online shop? With practical templates and step-by-step guidance, you'll go from overwhelmed to "sending emails that actually make sales" in no time.

£222
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Get a FREE month inside my membership when you buy Kickstart your Klaviyo in June or July

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Are you feeling the email anxiety?

✅ You know email marketing is the key to growing a profitable ecommerce business and everyone says Klaviyo is the best

❌ But every time you look at it, your heart sinks a little

✅ You want to do this right – and see an impact from the time you spend time setting it all up

❌ But it's an investment you can't afford to pay for if you're just sending out sporadic newsletters

✅ You'd love to be able to just talk to customers without having to always rely on social media that feels like an uphill battle

❌ But between decoding the tech setup and figuring out what 'flows' and 'segments' are, it's easier to keep pushing it to the bottom of your to-do list 

Enter: Kickstart your Klaviyo 💌

You'll be able to create professional email campaigns, automate workflows, and understand your audience - all whilst understanding how to use email strategically to grow your business. It’s the ultimate tool for busy founders who want to use email marketing to grow their small business.

This course is perfect for you if...

📈 You know email marketing could be huge for your sales, but Klaviyo feels too complicated to tackle on your own

⏱️ You've been putting off setting up "proper" email marketing because you're already stretched thin

💸 You're tired of paying for Klaviyo each month but only using it for basic newsletters (when you remember to send them)

🤯 You feel overwhelmed by all the technical parts - flows, segments, and automations sound great but also terrifying

🔍 You want to handle your own email marketing but need clear, step-by-step guidance to do it right the first time

✨️ You're ready to make email a consistent sales channel for your online shop, but you need someone to show you exactly how

"Working my way through the course, I covered a lot of ground in a short space of time, from the basic set up to having all my initial flows in place. I couldn't have achieved everything on my own."

Philippa, Bloom Puzzles

What you'll get when joining the course:

Easy to follow videos

Access to training videos which you can slow down, speed up or pause making them easy to follow along and build as you watch. They are also fully searchable with transcription and closed captions if you prefer to read.

Templates made for you

The game-changer with this course is the templates, which I clone into your account.You get 3 key things created for you: your pop up, email tempate and key flows. All you need to do is edit them to match your branding, offer and content.

Start to love email marketing

I've cut the overwhelm that comes with using Klaviyo and given you only the essential things you need to start using email marketing. The goal is always to make things easier and quicker and that's what this course promises.

Five modules with templates, video tutorials + resources

1️⃣ Account settings + getting started
2️⃣ Building your brand
3️⃣ Collecting subscribers
4️⃣ Automate your emails
5️⃣ Sending regular campaigns

Each module takes you through a key area of setting up your Klaviyo account for email success.

From setting it up in a week to successfully selling with email 💚

Designed for busy founders ⏩

Get up and running with Klaviyo in just one week with easy-to-follow short training videos. Perfect for small business owners who are time poor.

Expert email guidance 💌

Created by a Klaviyo partner with 13+ years experience selling online, this course is tailored for Shopify store owners looking to grow with email.

Learn and apply ✅

Master integrations, pop ups, flows, campaigns, and more with hands-on resources and templates built for you which make implementation a breeze.

DIY your emails 👏🏼

Ideal for those migrating from Mailchimp or starting fresh with email marketing. Learn how to confidently manage your email strategy without outsourcing.

Scalable and sustainable 📈

Set-up your email marketing foundations with confidence and gain the skills to manage and optimise it as your business grows.

Ready to stop procrastinating and start making Klaviyo work for your online shop?

Get started now

BONUSES ✨ included when you buy the course:

Optimised pop up template

Get new people joining your list everyday with an optimised pop up which I know works for small businesses. All you need to do is add your offer and branding.

Master email template

Created for small businesses, this template makes sending emails easy and fast. Simply edit the settings to include your brand colours, content and TOV.

Essential flow templates

Setting up flows sounds scary and you don't want to get the 'techy' bits wrong. So you get my welcome, abandoned browse and abandoned checkout flow templates for you to simply add content to.

What do you actually get access to?

→ 5 modules with training videos taking you through the key areas to have your Klaviyo account set up like a pro.

→ 38 videos with a total watch time of under 4 hours, meaning you can be all set up within a week (if you can commit an hour a day).

→ A master email template, pop up template + three flow templates which I've used myself for other small businesses. You just customise to your brand makeing setting up so much quicker!

→ Resource hub including a Klaviyo glossary, segment cheatsheets, how to add GIFs to your emails and more. Help you do the work faster and learn as you go.

→ Examples + inspo from other small business emails so when your mind goes blank you've got inspiration to use.

The cost of having an expert set up Klaviyo for you is around £2,500+

Follow the exact steps I use for other small businesses Klaviyo set up for just £222 💌

Why learn from me?

💚 13+ years of ecommerce experience
💚 9+ years working with Shopify
💚 5+ years working with Klaviyo
💚 Worked with over 130+ small brands
💚 Founder of a small business ecommerce Community
💚 Obsessed with learning about DTC
💚 Oh and I'm super nice to learn from

"This course was excellent. So useful and easy to get set up for a total newbie to Klaviyo. The templates are a game changer!"

Zara, Handmade my Zara

Kickstart your Klaviyo Course FAQs

How long do I have access?

You have lifetime access to the course. The course materials and videos are yours to access as long as you need them. If I add anything to the modules you'll also gain access to that too.

How do I access the course materials?

The course is hosted on Membership.io, a fantastic and easy-to-use course platform. Once you've purchased, you'll get an email with how to access the course and how to set up your Klaviyo account. As soon as you log in there is a welcome video which shows you around but if you do get stuck just pop me an email.

Will you be updating the course?

If things change on Klaviyo, I'll make sure your videos and resources are updated to reflect this. But I won't be adding any new modules to the course, if you'd like to start taking your Klaviyo account to the next level, I'll have an advanced course coming soon or you can always work with me 1:1

Do I get to ask question if I get stuck?

Yes, you can either get on-going support in my Community membership or book a 1:1 with me from the course portal. If you're stuck with something in the course, just pop me an email first and I'll try to help.

How long will the course take me?

The full course has under 4 hours of videos so you could do it in a day if you wanted to. As this is the essential set up course if you can commit an hour a day it should take you one week. Then you'll have your Klaviyo account up and running ready to start sending emails and growing your audience.

Why do I need to use Klaviyo?

Because it's the best email provider for ecommerce brands selling products online. Klaviyo is Shopify's recommended email platform, the integration between the two makes is simple to set up and then grow with you as it has so many features you can tap into.

Who is this course for?

This course is designed for small business owners with Shopify websites who want to start taking email marketing seriously.

💌 You're migrating from Mailchimp, Mailerlite or another email providers

💌 You're just launching your brand or you haven't focused on email marketing before

💌 You haven't got the budget to completely outsource

💌 You want to learn how Klaviyo is set up so you can manage it yourself

Do you guarantee return on investment?

I can't guarantee when you'll make your money back, but if you set everything up and then keep using Klaviyo to send emails you should see up to 50% of your store revenue coming from this channel alone. Obviously email marketing is just one piece of the puzzle for ecommerce brands and you'll also need a great website, traffic coming to your website and other marketing channels working hard too.

How much does it cost?

The course is a one-time fee of £222. For this you get lifetime access to the training videos, templates and other resources. If you need extra help you can book a one-off 1:1 for £250 or join my online shop Community for £33 per month.

Small businesses who've successfully set up Klaviyo
"Working my way through the course, I covered a lot of ground in a short space of time, from the basic set up to having all my initial flows in place. I couldn't have achieved everything I did in the same timescale on my own and I'm sure it would have been a much more frustrating experience without Elle's help."
— Philippa
"Moving from Mailchimp to Klaviyo initially felt like quite a daunting task, but it was really easy with lots of live guidance from Elle, including online tutorials and Zoom calls when needed. Elle is so lovely to work with and we feel there is always a friendly face there to answer our queries. As a company we couldn’t recommend Elle enough."
— Helen
"This course was excellent!! So useful and easy to get set up for a total newbie to Klaviyo. The templates are a game changer! Elle is so knowledgeable and approachable too."
— Zara
"I knew I wanted to up-level my email marketing game, but after setting up everything myself I wasn't really sure where to start! Working on templates, refreshing pop-ups and getting to grips with lists and segments, there was a huge amount of progress both visually and strategically to my Klaviyo account. Elle is knowledgeable, friendly and a huge cheerleader for small business."
— Jordan

Are you ready to take email marketing seriously and make it a bigger part of your marketing strategy?

Inside the course you’ll find everything you need to get started with Klaviyo:

5 simple modules
38 training videos under 4 hours
1 resources hub
1 ideas hub
1 beautiful email template
1 pop up template
3 flow templates

£222

Small businesses I've helped use Klaviyo to make more sales