From Click to Customer
A straight-talking workshop for turning product page browsers into buyers
Most product pages aren't set up to sell. Not because you don't have good products, you do. It's usually that the page isn't showing their value, or it's leaking trust in a hundred small ways you've stopped noticing because you look at it every day.
Turn your product pages into the page that actually sells
You know that feeling when traffic's coming in, from ads, from SEO, from Instagram, wherever, but people just aren't adding to basket?
You look at your product page and think, it's fine. There's a button. There's a photo. But you're not totally sure if it's actually doing its job.
It's usually not your homepage losing you sales. It's the product page. That's where the decision actually happens.
What's inside:
→ The real journey people take
Before they buy and why it's never as tidy as homepage → collection → product → checkout
→ The three questions every visitor is silently asking
Whether they realise it or not
→ The five places that turn clicks into customers
Images, the buy box, giving people a reason to buy, building trust fast, and showing them more
→ Real examples
Pulled apart from brands doing this well, so you can see exactly what "good" looks like
→ What to remove
The small things quietly costing you trust (tax-included text, extra checkout buttons, unnecessary quantity selectors, and more)
→ A simple audit
You can run on your own product pages straight after watching
No fluff, no theory for theory's sake. Just what to check, what to fix, and what to leave alone.
From:
❌ Looking at your product page and thinking "it's fine, I think"
❌ Guessing what's putting people off adding to basket
❌ Wondering if you need more traffic
❌ A page that just displays your product
To:
✅ Knowing exactly why someone would buy from it
✅ A clear list of what to fix, in order
✅ Knowing whether it's actually your traffic that's the problem, or your page
✅ A page that's doing the job of your homepage, your about page, and your sales assistant, all at once
This is for you if:
- You've got products you believe in, but you're not quite sure where to start looking to make them sell better.
- You're getting some traffic. But you've got a nagging feeling your product pages aren't pulling their weight.
- You sell something that needs a bit of explaining, something at a higher price point.
- You've never sat down and properly picked apart your own product page with fresh eyes.
Let customers speak for us
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Offers expert e-commerce support with extensive knowledge in Shopify and Klaviyo. Provides membership community, one-on-one consultations, audits, courses, and templates. Known for clear communication, quick responses, and practical guidance. Customers praise ...
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Your ecommerce fairy godmother
I'm Elle, an ecommerce expert who's helped 300+ small brands grow with Shopify and Klaviyo. I created this course because I kept seeing the same thing: founders who believed in email but had no clear starting point, and nowhere to get answers that actually made sense for a small product business.
13+ years in ecommerce. 9+ years with Shopify. 5+ years with Klaviyo. And genuinely obsessed with helping small brands make it work.
