Email design that sells
Simple ways to make your emails easier to shop + send
Your emails look different every time you send one. You spend ages designing them, never quite sure what blocks or sections to use, and you're secretly worried they look a bit unprofessional. So sometimes you just... don't send one.
You don't need to be a professional designer to send great emails
You need one clear goal per email, copy that's easy to skim, and a template you can reuse without starting from scratch every time. That's it.
This workshop walks through the exact anatomy of a good email: header, images, copy, buttons, footer. And shows you how to build a simple, reusable template so sending becomes something you actually do, not something you dread.
What's inside:
→ What makes a good email
One clear goal, easy to skim, and consistent with your brand
→ Designing for how people actually read email
On mobile, scanning rather than reading, deciding in seconds
→ The anatomy of a good email
Header, hero image, copy, buttons, product sections, and footer, broken down piece by piece
→ The power of a reusable template
How one solid template saves time, keeps you on brand, and means you actually send more often
→ The do's and don'ts
Real examples of what works and what quietly kills your click rate
🌟 Bonus Resource 🌟 The CTA Glow-Up Guide
50+ ready-to-use call-to-action phrases sorted by purpose, so you're never stuck on what your button should say
From:
❌ Emails that look different every time you send one
❌ Spending ages designing, then not sending
❌ "click here" and "shop now" on every button
❌ Designing on a laptop and hoping it works on mobile
To:
✅ One reusable template you just fill in
✅ Simple, quick, and consistent enough that emails actually go out
✅ Clear, specific calls to action that get more clicks
✅ Emails genuinely built for how people actually read them
This is for you if:
- Your emails look different every time and you don't have a proper template
- You spend way too long designing an email compared to how long it takes to write it
- You're not sure what your emails should include, or how they should be laid out
- You want your emails to feel like an obvious continuation of your website and brand
- You're overthinking the design and, as a result, under-using email
Let customers speak for us
What customers think about the store
Offers expert e-commerce support with extensive knowledge in Shopify and Klaviyo. Provides membership community, one-on-one consultations, audits, courses, and templates. Known for clear communication, quick responses, and practical guidance. Customers praise ...
AI-generated from customer reviews.
Your ecommerce fairy godmother
I'm Elle, an ecommerce expert who's helped 300+ small brands grow with Shopify and Klaviyo. I created this course because I kept seeing the same thing: founders who believed in email but had no clear starting point, and nowhere to get answers that actually made sense for a small product business.
13+ years in ecommerce. 9+ years with Shopify. 5+ years with Klaviyo. And genuinely obsessed with helping small brands make it work.
