The Ecommerce Assistant Blog
Follow my blog to find the latest tips and advice to help you make more sales using Shopify + Klaviyo as well as the latest ecommerce news and updates.
The Post-Purchase Experience: How to Turn First-Time Shopify Buyers into Repeat Customers
Growth in 2026 doesn’t come from doing more. It’s not about more ads, more traffic, or more discount codes. It’s about what happens (and what you're doing) after someone buys.
Shopify Metafields Explained: How to Personalise and Improve Your Shopify Website
Many business owners think metafields are just a technical tool. But they're not just a "nice to have", in reality, they have a direct impact on conversions. Think of them like adding extra drawers to your Shopify setup. If there isn’t a place for something, you create one.
Shopify Product Pages That Convert: What to Fix If People Aren’t Buying
So, you’ve done the hard part: You’ve built the website. You’ve added your products. You’ve got traffic coming in. And yet your sales aren’t quite where they should be. If...
What Emails to Send to Stay Visible and Increase Sales on Shopify
If you’ve ever opened Klaviyo (or Mailchimp… or anything) and just stared at a blank screen thinking, “What am I actually meant to send?” You’re not the only one. This is...
3 Simple Website Fixes to Help Small Businesses Convert More Sales
If you’re getting traffic to your online shop but people still aren’t buying, it can feel incredibly frustrating. You know your products are good. You know people are interested enough...
Email Subject Line Ideas to Boost Your Open Rates for Ecommerce Brands
If you’ve ever stared at the subject line box for far too long with a cup of stone cold tea next to you, this blog is for you... Email is...
The Only Klaviyo Email Metrics Small Brands Actually Need To Look At
(And how to tell if your emails are working without overthinking it) If email marketing feels confusing, heavy, or like a constant source of guilt, I want you to know...
The Only Shopify Website Metrics Small Businesses Actually Need
And how to tell what to fix without spiralling Let’s start with a truth that will probably make you feel better straight away: Most small business owners do not need...
A Calm Website + Email Reset for Online Shops in 2026
Small tweaks that make your online shop easier to run (and easier to buy from). If your website or emails feel heavier than they should right now, you’re not doing...
The Real Reason You’re Not Emailing (And Why It’s Not What You Think)
There's a sneaky reason email keeps getting pushed to “later” and I think it might be the one that matters most. Because when I sit with product-based founders and talk...
“I’ll Start Emailing When My List Is Bigger” (The Belief Quietly Holding You Back)
Let’s talk about something I hear all the time from product-based business owners. (And if you feel a little sting reading this, that’s okay. This is said with full big-sister...
“I Don’t Know What to Say” (and Why That’s Stopping You From Emailing)
If you’ve ever opened your email platform, stared at the screen, and thought “I don’t know what to say” you’re so not alone. This is one of the most common...
