The Ecommerce Assistant Blog
Follow my blog to find the latest tips and advice to help you make more sales using Shopify + Klaviyo as well as the latest ecommerce news and updates.
The importance of using your brand consistently as a small business by Goldfinch Marketing
In this guest blog, Christina from Goldfinch Marketing, shares her thoughts and experience on the importance of branding and gives three reasons why small businesses must make consistency a key part...
Treat your Shopify website navigation like a restaurant menu for the perfect customer experience
The navigation (or main menu) on your online shop is such an important aspect of your website but it’s one area I see small businesses get in a muddle over...
Six reasons you don't need a loyalty app on your Shopify website to increase customer loyalty
Desperate to add a customer loyalty app to your Shopify website? You might want to reconsider Keeping customers loyal is an essential focus for all successful ecommerce businesses. But a...
How can email marketing with Klaviyo help your ecommerce business create customer loyalty
Email marketing isn’t dead. As we enter 2023, it feels as though the focus has shifted away from Facebook ads and Instagram content, to a more community-led and conversational marketing...
Top ecommerce customer experience tips for your Shopify store to delight your customers
Customer service is key for making an online store a success, people want to be delighted by you and the way in which you interact with them before or after...
What ecommerce metrics should you be reporting on to grow your online business?
You think your online sales are growing and you feel like things are going well for your business but are you actually taking the time to look at the data and see where things are going well and where you may have some room to make improvements?
Three things you should do with every online order
Without customers, you have no business. Make it your aim to delight them with everything you do. Being an independent business has its advantages, you can make sure you are...
Five of the best Shopify apps to use on your online store
You may have heard of a wonderful place called the Shopify App Store. And you would be right, it is pretty great. But if you have just built and potentially...
Is your Shopify website converting enough sessions to sales?
Stop right there, before you start to drive a ton of traffic to your site in the hope of more orders, have you checked that your website is working as...
How to optimise your Shopify homepage
Although you probably feel like you look at it all the time, have you really looked at your homepage recently. And I don’t mean scanning over it or updating the...
