The Ecommerce Assistant Blog
Follow my blog to find the latest tips and advice to help you make more sales using Shopify + Klaviyo as well as the latest ecommerce news and updates.
The Ecommerce Assistant Small Business Christmas Gift Guide
Supporting small businesses at Christmas is more than just a shopping decision - it's a way to make a big impact. Every purchase will absolutely make their day and help...
From pitiful to professional: How to create converting email templates in Klaviyo
I’m sharing some quick tips and ideas to help you jazz up your email templates. Often it can be challenging for small business owners to make their emails look as...
From overwhelm to action: Alice Benham shares tools to boost your small business productivity
Running a small business can be both exciting and challenging. As a founder, you have big dreams and goals, but sometimes it can feel overwhelming to take consistent action and...
Summer sales secrets: How small businesses can thrive online in the summer
As the temperature rises and the days get longer, many small businesses assume that sales will take a nosedive during the summer months. But here's the truth: summer is not...
5 common homepage design mistakes online shops make and how to avoid them
Your website's homepage is the virtual shop window for your online business. It's the first impression potential customers have of your brand, so it's crucial to make it count. As...
How to choose the right Shopify theme for your online shop and why it matters
Why choose Shopify for your online shop? Shopify is a remarkable ecommerce business tool that offers a multitude of brilliant features. As someone who has been using it for years,...
Klaviyo housekeeping checklist: 10 essential email tasks for online shops
You probably know how important email marketing is to small businesses selling products online, but it's a big marketing beast and when you're the only person within your business, it...
Email marketing for small businesses: Learn from the best and boost your growth
If you're looking to create immediate impact with your small business, you need to utilise email marketing. And whilst some best practise tips from bigger brands don't work well for...
Shopify Editions Winter '24: Boost your online shop with 100+ product updates
The release of Shopify Editions Winter 2024 is here, and it's jam-packed with over 100 new product updates that will elevate your ecommerce business. This edition's theme is Foundations, which couldn't...
Checklist for Shopify and Klaviyo: Google + Yahoo's new email marketing requirements
Google and Yahoo have announced new sender requirements that are starting on the 1st February 2024. Most things you now need to do, you're probably already doing as they are best practise...
Expert ecommerce tips for online shops in 2024: 3 things small businesses should do
As we gear up for an amazing year ahead, it's time to dive into what lies on the horizon for ecommerce in 2024. In this blog post, I'll be answering...
9 expert tips for creating irresistible product pages for your online shop
Are you a small business owner looking to sell your products online? If so, then you're probably familiar with the challenges and opportunities that come with running an ecommerce store....
