The Ecommerce Assistant Blog
Follow my blog to find the latest tips and advice to help you make more sales using Shopify + Klaviyo as well as the latest ecommerce news and updates.
Is your Shopify website ready for Christmas gifting season?
The holiday rush is basically… tomorrow. And while pretty Instagram gift guides are lovely, they won’t do the heavy lifting on their own. If you run a product-based business, your...
How to create a stress-free Q4 sales plan for your shopify store
For small product-based businesses, Q4 (October–December) is the most important trading period of the year. It’s also the most overwhelming. Between Black Friday hype, shipping deadlines, and customer expectations, it’s...
3 Shopify tweaks you need now to boost Q4 sales (before silly season sneaks up)
If you’re waiting until the last minute to prep your Shopify store for Q4, you’re already behind. The brands that win Black Friday and the holiday rush? They’re the ones...
The ultimate welcome flow checklist for small businesses on Shopify
Introduction to welcome flows Your welcome flow is often the very first impression customers have of your brand. Get it right, and it can build trust, spark connection, and drive...
How to grow your email list (before Q4) without tech overwhelm
If you’re a product-based business owner, you’ve probably felt the pressure to “grow your list.” Everyone talks about it, but when you’re already juggling social media, product development, and running...
Email marketing tips for Shopify stores: Summer strategies that work year-round
If you're a small business owner DIY-ing your email marketing, summer might feel like the season to just stop. But what if I told you it’s actually the best time...
Is your Shopify homepage helping or hurting your sales? And how to fix it!
Let’s talk about your homepage. You’ve probably spent hours perfecting your product pages, writing your About copy, and tweaking your pop-up… but your homepage? It might still be trying to...
Simple SEO for Shopify: What small businesses actually need to do to get seen
If hearing the word SEO brings you out in a cold sweat, and it’s been sitting firmly at the bottom of your to-do list… fear not as SEO doesn’t have to...
10 small business festive emails to send in December when you've ran out of ideas
Hey there, fellow small business owner! December is here, and it’s time to sprinkle some festive magic into your email marketing. If you’re scratching your head wondering what to send...
The Ecommerce Assistant Small Business Christmas Gift Guide
Supporting small businesses at Christmas is more than just a shopping decision - it's a way to make a big impact. Every purchase will absolutely make their day and help...
From pitiful to professional: How to create converting email templates in Klaviyo
I’m sharing some quick tips and ideas to help you jazz up your email templates. Often it can be challenging for small business owners to make their emails look as...
From overwhelm to action: Alice Benham shares tools to boost your small business productivity
Running a small business can be both exciting and challenging. As a founder, you have big dreams and goals, but sometimes it can feel overwhelming to take consistent action and...
