The Ecommerce Assistant Blog

Just because everyone else does something, doesn't mean you have to follow suit. And your email sign up offer is no different. In fact, standing out by offering something different...

In this guest blog, Christina from Goldfinch Marketing, shares her thoughts and experience on the importance of branding and gives three reasons why small businesses must make consistency a key part...

The navigation (or main menu) on your online shop is such an important aspect of your website but it’s one area I see small businesses get in a muddle over...

Desperate to add a customer loyalty app to your Shopify website? You might want to reconsider Keeping customers loyal is an essential focus for all successful ecommerce businesses. But a...

Email marketing isn’t dead.  As we enter 2023, it feels as though the focus has shifted away from Facebook ads and Instagram content, to a more community-led and conversational marketing...

Customer service is key for making an online store a success, people want to be delighted by you and the way in which you interact with them before or after...

You think your online sales are growing and you feel like things are going well for your business but are you actually taking the time to look at the data and see where things are going well and where you may have some room to make improvements?

Without customers, you have no business. Make it your aim to delight them with everything you do. Being an independent business has its advantages, you can make sure you are...

You may have heard of a wonderful place called the Shopify App Store. And you would be right, it is pretty great. But if you have just built and potentially...

Stop right there, before you start to drive a ton of traffic to your site in the hope of more orders, have you checked that your website is working as...

Although you probably feel like you look at it all the time, have you really looked at your homepage recently. And I don’t mean scanning over it or updating the...