The Ecommerce Assistant Blog
Follow my blog to find the latest tips and advice to help you make more sales using Shopify + Klaviyo as well as the latest ecommerce news and updates.
The Real Reason You’re Not Emailing (And Why It’s Not What You Think)
There's a sneaky reason email keeps getting pushed to “later” and I think it might be the one that matters most. Because when I sit with product-based founders and talk...
“I’ll Start Emailing When My List Is Bigger” (The Belief Quietly Holding You Back)
Let’s talk about something I hear all the time from product-based business owners. (And if you feel a little sting reading this, that’s okay. This is said with full big-sister...
“I Don’t Know What to Say” (and Why That’s Stopping You From Emailing)
If you’ve ever opened your email platform, stared at the screen, and thought “I don’t know what to say” you’re so not alone. This is one of the most common...
The Best Small Business Christmas Gifts for Kids and Little Ones in 2025
The stockings are ready to hang, the excitement is building, and Christmas magic is in the air! If you’re on the hunt for the best Christmas gifts for kids and...
Stylish Small Business Christmas Gifts for Fashion Lovers in 2025
The Christmas lights are sparkling, party plans are in full swing, and it’s time to find gifts as stylish as the people on your list. Whether you’re shopping for the...
Thoughtful Christmas Gifts for Grown-Ups from Small Businesses in 2025
The fairy lights are twinkling and the mince pies are back on the shelves, which can only mean one thing… Christmas is just around the corner! If you’re searching for...
Is your Shopify website ready for Christmas gifting season?
The holiday rush is basically… tomorrow. And while pretty Instagram gift guides are lovely, they won’t do the heavy lifting on their own. If you run a product-based business, your...
How to create a stress-free Q4 sales plan for your shopify store
For small product-based businesses, Q4 (October–December) is the most important trading period of the year. It’s also the most overwhelming. Between Black Friday hype, shipping deadlines, and customer expectations, it’s...
3 Shopify tweaks you need now to boost Q4 sales (before silly season sneaks up)
If you’re waiting until the last minute to prep your Shopify store for Q4, you’re already behind. The brands that win Black Friday and the holiday rush? They’re the ones...
The ultimate welcome flow checklist for small businesses on Shopify
Introduction to welcome flows Your welcome flow is often the very first impression customers have of your brand. Get it right, and it can build trust, spark connection, and drive...
How to grow your email list (before Q4) without tech overwhelm
If you’re a product-based business owner, you’ve probably felt the pressure to “grow your list.” Everyone talks about it, but when you’re already juggling social media, product development, and running...
Email marketing tips for Shopify stores: Summer strategies that work year-round
If you're a small business owner DIY-ing your email marketing, summer might feel like the season to just stop. But what if I told you it’s actually the best time...
